G H Q
HOW EXPO WEST WAS WON
Expo West provided retailers with plenty of better-for-you products for retailers to consider.
BY SETH MENDELSON AND REBEKAH MARCARELLI
“WHERE AM I GOING TO FIND ROOM FOR ALL OF THESE PRODUCTS?” one grocery retail buyer blurted out in the middle of the crowded Natural Products Expo West, held last month in Anaheim, Calif. “There is
just too much here and too much that we need to get onto our shelves if
we want to capture the interests of consumers who want these products.”
Expo West continues to grow as consumer demand for healthy, natural and organic products skyrockets. With more consumer interest,
there are more companies trying to gain a piece of this burgeoning and
extremely profitable industry.
Here is a look at what some companies showed off and are offering
the retail trade this coming year.
Bella Gluten-Free showed off colorful new
packaging and its new sugar cookie and waffle mixes. The company, with headquarters
in Boulder, Colo. and Austin, Texas, boasts
mixes that go from “cup-to-table in minutes” and was highlighting its Italian Pizza
Crust at the show. Cecilia Ciarlo, partner
and vice president of sales said one of the
best things about the company’s mixes is
that they are really versatile and easy to use.
“We want Millennial moms to be able to
come home and have something simple to make,” she said.
BLACK JEWELL POPCORN
Black Jewell Popcorn introduced two items that expand its offering of
specialty popcorns into the Ready-To-Eat (RTE) category: Null Hull Sea
Salt and Null Hull White Cheddar.
The new Null Hull branded products have smaller, thinner hulls
when compared to the typical yellow
popcorns. When popped, the hulls shat-
ter and practically disintegrate when
chewed. The result is fewer pesky hulls
that get stuck in teeth and can be difficult
to digest, say officials for the Columbus,
“The addition of these new products
and the Null Hull brand underscores the
company’s commitment to being a market
leading provider of colored kernel, specialty popcorn products that taste great
and are truly unique,” said Barry Johnson, president of the company.
Carrington Farms highlighted a range of
new products, including Organic Clarified
Ghee Butter, Organic Coconut Flour and
Organic Coconut Oil & Ghee. Officials for
the Closter, N.J.-based company were especially excited about the launch of its ready-to-eat Organic Ancient Grains, which they
said can be added to salads, soups, yogurts
and other foods.
“This is an exciting time to be a part
of the natural and organic food space,”
said Debbie Shandel, executive vice presi-dent/CMO. “As the industry continues to grow, Carrington Farms is
innovating and evolving as well. We are so excited to debut our newly
rebranded products, and to further solidify and showcase our brand’s
mission of making organic and natural better-for-you products accessible to nutrition conscious consumers across the country.”