16 HA NDBOO
Talk about Wahl Clipper Corp.
STeven Yde: For more than 97 years,
Wahl Clipper Corp. has been the leader
in the professional and home grooming categories. To this day, our company
continues to carry forward the tradition
of innovation and superior customer service created by our founder Leo Wahl.
The company remains headquartered in
Sterling, Ill., even as its products are sold
in approximately 175 countries worldwide, with eight global manufacturing
facilities and 11 sales offices.
What Wahl did for people, it also does
for pet grooming, featuring the No. 1 pet
clipper and No. 1 line of shampoo by
point of distribution. One of the biggest
opportunities for retailers today is adding
a Wahl Pet Clipper to their pet line up. As
a segment in pet grooming, clippers are
the second largest category in dollars next
to shampoos, with far less distribution.
How does Wahl stand apart from
other companies offering similar
The first thing that makes Wahl stand
apart is that we manufacturer all of our
products in the U.S. The second thing is
our focus on making sure the products we
offer have a purpose and that purpose is
to make sure grooming is easy and enjoy-
able. Because of this, our products remain
the global standard for integrity, value
and efficiency. At Wahl, we are proud of
our heritage of excellence as well as our
remarkable list of ground-breaking inno-
vations. We never waiver from our three
guiding principles—building on our rep-
utation for better quality products, offer-
ing meaningful innovation and manufac-
turing in the U.S.
What factors are increasing
the category’s traction among
The need for quality and trusted brands
continues to drive pet sales. Consumers
are willing to spend more on their pets,
but they also want to make sure that the
products they are purchasing are safe.
What mistakes are retailers
making in the category?
Retailers need to carry more products at a
variety of price points. Offering good, bet-
ter and best options are what we recom-
mend. If space is limited there still needs
to be a way for consumers to comparison
shop so that they can see the value of their
purchase. Retailers that clearly merchan-
dise with signage and have set locations
create a clean, organized space in which
customers can easily locate items.
How does Wahl educate
consumers on pet care needs
and its products?
Wahl continues to educate pet owners
about grooming through our website,
pets.wahl.com. Wahl’s passion to help
animals in need is also important to our
vision. Wahl continues to support animal
shelters across the nation to make sure
dogs get a second chance on life, and our
Dirty Dogs Contest is one of the great
ways we help shelters.
We recently launched a cat grooming line that consists of a deep cleaning
shampoo, bathing wipes for faces and
paws and no-rinse waterless shampoo,
an easy in-between bathing option. The
new line also includes grooming tools for
cats such as a patent-pending dual level
slicker brush, a pin bristle brush, a 2-in-1
shedding blade/rake and a scissor style
nail clipper. n
WaHl Clipper Corp.
Offering a wide assortment of products in a variety of price points can help grow
sales in the pet grooming category, says STeven Yde, divisional vice president of
marketing for WaHl Clipper Corp.