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What emerging trends are
shaping the ever-evolving cigar
HANNAH FARMER: The OTP segment
has been emergent in years past and cigar
sales have played a significant role in the
growth. New styles, packaging, innovation
and the desire for product alternatives are
key reasons behind the rising interest.
The suspected shrinkage of cigar brands
on retail shelves is just as much about consolidation as it is space restriction.
Over the past decade, not only have
many new brands emerged in the cigar
category, the OTP category as a whole
has expanded. Looking forward, there is
no doubt that the cigars category will see
additional consolidation with FDA’s looming regulations. The cost to comply alone
will allow the experienced companies with
market-leading brands to flourish.
How can retailers key in on
consumer purchasing habits
and stay a step ahead of their
Partnering with the right company can
make a huge difference. Offering choice is
also important. Providing the right selection of cigar products on the shelf gives
customers options to choose from. Having
the right assortment cannot be underscored enough. Adult consumers are more
educated than ever about the products
they use and are looking for innovative
What are some of the biggest
obstacles facing the category?
The introduction of new tobacco categories, like electronic cigarettes and vapor,
not only limit the shelf space, it limits
the visibility of products, which directly
affects the OTP space remaining for cigars.
While it is a challenge for cigar brands,
this is a great opportunity for retailers to
focus on the top quality and best-selling
SKUs, like Cheyenne Cigars.
What is the secret to longevity in
We believe that there are three key elements to consider when working with
our retail customers: partnership, quality
and compliance. Having a true partner
that can help you build success is critical.
Providing a good product is a given, but
providing that quality consistently is even
Retailers want to work with companies
that are established, have a good industry
reputation and are compliant with regulations. Cheyenne offers all of that, and so
much more. The other thing we strongly
believe in is a personal approach to customer service. When you call us, you actually talk to a live person, not a recording.
What else makes Cheyenne
International stand apart from
other companies offering similar
First, we are easy to do business with.
Second, we are reliable and trustworthy.
Third, we are a long-standing leader in
product innovation and are constantly
working on new ideas that are designed to
deliver excellence in the tobacco category.
All of our new products encompass what
retailers demand: relevant, high-quality
products with profitable margins that are
desired by adult consumers.
What are some of Cheyenne
International’s newest product
This year we premiered the first Cheyenne
Cigar line extension. We gave adult consumers the opportunity to choose the next
Cheyenne Cigar style and they made it
clear that they wanted to see Tropical on
store shelves across America. Cheyenne
Tropical is a tangy, citrus-infused cigar
that delivers the exceptional taste, quality and profit that is expected from the
Cheyenne Cigar brand. Each cyan-col-ored 100’s pack includes 20 filtered cigars.
The idea of Cheyenne’s adult cigar consumer hand-picking the first-ever Limited
Edition may seem avant-garde, but
Cheyenne likes to think that the customer
always knows best. ■
Adult consumers are more educated about the products they use and
are looking for innovative alternatives, says HANNAH FARMER, marketing
campaign manager for CHEYENNE INTERNATIONAL.