16 HA NDBOO
How popular is the housewares
category among shoppers?
Perry reynolds: We appear to be experiencing a golden age in home and kitchen.
Consumers have never been more aware of
the importance of healthy eating and that
is reflected in their interest in all things
A generation of television celebrity
chefs have taught us how to prepare
healthy fare, create Southern and other
regional delights, fashion tasty meals
on the quick and entertain with flair.
Across the spectrum of home products,
the impact of design and the emergence
of new materials have created many new
options for decorating, organizing, cleaning and supplying the home. In short,
housewares is on a roll.
What are the top challenges
grocers are facing in the
Other retailers may feature broader assortments. Some refresh their assortments
semi-annually. Many others dedicate endcaps to emerging products or trends. But
on the competitive advantage side, no
retailer sees the customer more frequently
What are some ways grocers are
building sales in the housewares
Many grocers have found clever ways to
overcome the obvious challenges brought
on by the amount of space dedicated to the
housewares category. Whether it is adding
a full-line section to larger footprint stores,
fully integrating the categories into their
rightful position based on appropriate adja-
cencies or bringing clever new brands in at
the front of a trend, many have been suc-
cessful at capturing the consumer before
she heads off to a specialty chain store.
What tools and services does
the International Housewares
Association (IHA) offer to help
retailers maximize sales?
We maintain an all-access industry search
tool, Housewares Connect 365, which
houses videos, product introductions,
catalogs and full contact information for
1,500 global housewares suppliers.
Our most effective tool, however, is the
International Home + Housewares Show,
which is scheduled for March 18–21,
2017 at McCormick Place in Chicago. We
are pleased to see the growing interest in
the show from the supermarket world.
Through Housewares Connect 365, retailers can use our comprehensive preplanning tools to create a custom floor plan
noting the exact locations of the suppliers
they most wish to see.
The show hosts many educational
opportunities that live year-round on our
website at housewares.org. There you can
catch up on trends, learn about Millennials
and how to sell them or revisit GMDC’s
fascinating look at how to turn food shop-
pers into housewares buyers. And much
more is planned for 2017.
What else does IHA have planned
for the show?
The show will again host 22,000 buyers
from around the world who will be able to
survey the vista of the industry, including
some 350 new exhibitors that are busily
signing up now. Although it is a little early
to speak of specifics, we will again host Lee
Eiseman, our color guru and Tom Mirabile,
who will update his view of key trends.
Other programs will include an expert
panel on the future of the smart home and
kitchen and how that will impact consumer
behavior and buying patterns in the very
near future. We will also have a panel of
Millennials who will tell us what retailers
will have to do to meet their needs.
All registered buyers are treated to a free
lunch each day. Prior to Saturday’s show
opening, all buyers are invited to our New
Exhibitor Preview, a compact opportunity
to get a taste of what is new before the
show opens. n
InternAtIonAl HouseWAres AssocIAtIon
Grocers are finding clever ways to address space challenges in the housewares
category, says Perry reynolds, vice president of global trade development for
the InternAtIonAl House WAres AssocIAtIon.