16 HA NDBOO
What is the current state of the
first aid category?
Mark McGreevy: The first aid category
continues to grow and expand. First aid
ointments/antiseptics is nearly a $1 billion
category and grew 4. 8 percent in the past
year. The category is seeing growth in segments including scar care and burn care
and new consumer segments, such as bruise
care, are also helping to drive growth.
Talk about Quest Products and the
products it makes.
Quest Products was founded in 2001
with the purpose of bringing innovation to a number of health care categories. We continue to aggressively expand
our product offering and are now represented across multiple categories such as
ear care with our Clinere brand, first aid
with our ALOCANE and ProVent brand
solutions, diagnostics with our AlcoHawk
Breathalyzer brand, and most recently
topical pain relief with our CopperFixx
brand. Our goal is to provide a full range
of OTC solutions for consumers’ overall
What makes Quest products stand
apart from other similar ones?
ALOCANE is a heritage brand, having
been very popular in the late 1990s, yet
exiting the market in 2001. Quest Products
brought the brand back in 2014 and
ALOCANE Emergency Burn Gel quickly
became the top-selling brand in the first
aid/burn segment within the drug channel.
In 2016, two major mass retailers added
it to their first aid sections and it has performed beyond expectations. The unique
formulation, which includes four percent
lidocaine, offers far superior efficacy than
other products in the burn segment.
The goal at QuesT Produc Ts is to provide a full range of OTC solutions for
consumers’ overall health needs, says the company’s vice president of business
development, Mark McGreevy.
With space in nonfoods so tight,
why should supermarkets be
involved in this category?
We believe the first aid/burn segment is a
great opportunity for supermarkets. When
shoppers run out to a retailer to treat a
burn, they should be able to find a solution in the grocery store that they shop frequently. We placed ALOCANE Emergency
Burn Gel in a top regional grocery chain
that had not stocked a maximum strength
burn product previously and it quickly
became a top- 10 item among all its topical
first aid treatments, outselling well-known
brands such as Bactine, Solarcaine and
Mederma. We have seen this scenario play
out consistently in most grocery chains that
Is Quest introducing any new first
Quest Products is expanding the ALOCANE
brand with our new ALOCANE Emergency
Burn Pads. Burn pads are a strong selling
segment in drug stores, yet none of the
current solutions offer an active ingredient
such as lidocaine. ALOCANE Emergency
Burn Pads will be the first burn pad with
four percent lidocaine.
What do grocers need to do from
a merchandising perspective to
earn a bigger piece of the first
When shoppers walk into a store and
down the first aid aisle, they need to be
able to quickly find a product solution for
their specific needs. Clearly identifying
the first aid category and its various segments is critical for shopper satisfaction
Assortment is key as well. It is important to represent every segment and solution with at least one item to keep shoppers confident that their grocery store can
meet their first aid needs. n