6 CONSUMER PERISHABLES DATABOOK 2016
From health and wellness devotees and Instagram- snapping foodies to the primary shoppers of bus- tling families, this is an age where food is increas- ingly reflective of lifestyles beyond the grocery store.
From shifts in lifestyle—see the growing demand for convenience, healthier, more socially responsible products, and the
“mainstreaming” of multicultural products and cuisines—to
shifts in life stage, with Boomers reaching retirement age and
Millennials gaining spending power, the way we shop and
eat is changing. This is good news for fresh foods, in more
ways than one.
Over the past two and a half years, the fresh perimeter
(meat, produce, deli, bakery and seafood) gained 1.6 per-
centage points of total store spend, accounting for 37. 4
percent of food dollar sales in 2015. In other words, con-
sumers are shifting their grocery spend to fresh in increasing
numbers. The fresh perimeter’s compound annual growth
rate from 2011 to 2015 also outpaced that of center store,
increasing 5.1 percent compared to center store food growth
of 2.2 percent.
While the perimeter’s popularity in no way equates to
center-store’s demise, there is no denying the power of fresh,
whether it is the powerhouse growth of deli prepared foods or
options, which the produce department inherently satisfies.