Did you know that 50% of total food sales in
top-performing grocery retailers are fresh?
For 16 years, the Nielsen Perishables Group
has provided its partners with insights like
these, in addition to the who, what, where,
when and why behind fresh food purchases.
We o;er a view of the store as consumers
see it – enabling a complete view of all
departments, categories and items, even
non-UPC. As industry partners, inquisitive
analysts and avid food fans, we live and
breathe fresh. Above all, we drive outcomes
for our clients.