Our mission is to create a growth engine for the category through innovative sales and
marketing strategies, programs and tools — and bring our retail partners solutions to
help increase value for them and the category. Together, we’ll make it happen one box
of pasta — and one jar of sauce — at a time.
Parssararn IN THE PURSUIT
OF PASTA PERFECTION
CATEGORY INSIGHTS AND SHOPPER KNOWLEDGE
Understanding shoppers’ needs and category trends to help our retailer
partners grow Pasta consumption.
BARILLA LISTENING ROOM & CUSTOMER COLLABORATION
Elevating the conversation and identifying opportunities using input directly
from our consumers.
Breakthrough products and solutions that capture new opportunities.
GOOD FOR YOU GOOD FOR THE PLANET
Doing business the right way for people, our planet and our communities.
What started in 1877 as a humble bread and pasta shop in Parma, the Barilla
family grew into Italy’s #1 pasta brand. But it didn’t come easy. Only
through hard work, dedication and fearless exploration have we succeeded
to drive growth and innovation in the category. And it’s that passion that
continues to drive us forward today.