WEGMANS, CHERRY HILL, N.J.:
Wegmans beckons its customers with an oversized array
of prepared foods, bakery items, fresh fish, meats and
other perishables. Wegmans’ center store occupies only
about 50-60 percent of the store’s interior, compared
to the 80-90 percent of some of its competitors’ stores.
Once shoppers have traversed the right side of the
store, where all the perishables live, they encounter a
Taste of Asia section, the health and beauty area and an
all-natural section before finally reaching the heart of the
center store near the halfway point.
There may not be a store circular, but Wegmans
certainly offers shoppers deals. Floor space is cleared
between aisles 9 and 11 in the back half of the store
so that everything from beverages to potato chips to
mouthwash can be offered in bulk “family packs” for 30
and 40 percent discounts.
Besides the Taste of Asia special section, Wegmans
offers Latino, Mexican, Kosher and Indian items in its
international foods area. The front half of the vertical aisle, which is bisected by a horizontal aisle, carries
greeting cards, magazines and toys.
Another Wegmans center store innovation can be
found in its candy area, where customers can purchase
loose candy from bins and dispensers. The setup is similar for Trail Mix, where consumers can create their own
blends instead of buying a prepackaged product.
A s’mores food grouping can be found in many supermarkets, but instead of just graham crackers, chocolate
and marshmallows, the Wegmans display also includes
matches, lighter fluid and charcoal.
WEIS, EAST NORRITON, PA.:
Shoppers can see one innovation that separates Weis
from its competitors before they even enter the store.
In the middle of the parking lot, three drive-thru lanes
are set aside for customers to pick up their online grocery orders. Convenience matters, and Weis realizes that
many center store items do not have to be personally
picked out by the consumer.
This Weis market has two main entrances. Customers
are greeted by a floral display and value packs of cup-
cakes just inside the left door. Straight ahead is an exten-
sive grilling display that includes meats, cheese and
coleslaw as well condiments and lighter fluid from the
center store. Those coming through the right entrance
walk into an eating area and are surrounded by beer dis-
plays. All aisles eventually lead to the center store.
Once there, shoppers will quickly notice something
else that sets Weis apart. The market does not merely
offer the typical “2-for,” “3-for,” “ 10 for $10” and “buy
one, get one free” offers, it uses small signs on its shelving to compare its prices with those of competitors
Acme and ShopRite.
For example, Weis prices a 3.5-ounce package of
Cadbury chocolates at $1.79. Its signs say the same product costs $1.99 at Acme. In another aisle, Weis prices a
12-ounce box of San Giorgio pasta at $2.19. Its signs say
ShopRite wants $2.49 for the same product.
A Mix & Match special on the front of the Weis store
circular allows customers to save $3 when they buy six
selected items. Those items include Coca-Cola products, Betty Crocker Hamburger or Tuna Helper, Capri
Sun Drinks, Old El Paso Dinner Kits and several other
products from the center store.
Weis breaks up the monotony of canyon-like vertical aisles with a horizontal pharmaceuticals section that
occupies the front one-third of aisles 3 to 6 on the left
side of the store. In the back right corner of the store is a
frozen foods area that bulges well beyond the depth of
most of the back wall.