What trends are most relevant
to shoppers today?
Carolyn Raikhlin: Currently,
consumer purchases are being led by
three key macro trends: trust, well-
ness and flexibility.
As people have grown skeptical
and engage more with what is in their
food, where it comes from and who
makes it, they look for real, honest,
safe and responsible food they can
As science unlocks the full potential of nature, people are applying an
increasingly sophisticated understanding of how food transforms the
way they think, feel and perform
to improve their everyday wellness,
build resilience and make the most of
In addition, as lifestyles become
more fluid and people lead busier
and busier lives, activities from food
shopping, to cooking, to eating need
to be more flexible to allow people
to keep up. Food formats, meal
occasions and venues have to become
more versatile to help people move
seamlessly between daily activities.
What is the Unilever Agents of
At Unilever, our mission is to
democratize real, nutritious, sustain-
able and inspiring food. One of the
ways we are doing this is through
Agents of Change, a program that
celebrates the work of registered
dietitian nutritionists doing innova-
tive work in nutrition, sustainability
• Nutrition—supporting the well-
ness trend, it is encouraging healthier
habits and better diets.
• Sustainability—it is building
trust in food that is good for people,
public health and the planet.
• Chefmanship—aligned with the
flexibility trend, it is empowering
consumers with simple tricks and
techniques to cook for themselves
and their families.
How is Unilever working with
retail Registered Dietitian
As wellness continues to take center
stage with shoppers, retailers are
investing in retail Registered Dietitian
Nutritionists (RDNs) to counsel
shoppers and achieve a competitive
edge. Retail RDNs do many things,
from conducting food demonstrations and store tours, to working with
management teams in store to raise
awareness and offerings of better-for-you food options in the store.
To help bring our mission to life
in the grocery aisles, Unilever is
working closely with retail RDNs to
help drive transformational change
in how and what shoppers are eating.
Arming retail RDNs with nutrition
education on food and refreshment
trends and products, as well as
providing helpful teaching tools to
make healthy eating commonplace
for shoppers, are a couple of ways
Unilever is empowering the retail
What partnership opportunities
The more we can partner to achieve
our mission, the more successful we
can be at making sustainable change.
Unilever wants to partner with others to bring this important initiative
to life for shoppers and drive health,
well-being, and category growth. By
bringing together your retail RDNs,
marketing departments and buyers
with Unilever’s RDNs, brands and
shopper marketing, we can create
breakthrough programs for shoppers. These programs have proven to
drive center store category growth,
improve retailer equity by establishing thought leadership in the
nutrition and sustainability space and
improve the lives of shoppers.
Contact your Unilever rep to start
a conversation and start down the
road to a healthier, more sustainable
Unilever is working closely with retail RDNs to help drive transformational
change in how and what shoppers are eating, says the company’s nutrition
and health manager, Carolyn Raikhlin RD, MAN.