|GHQ|NONFOODS FOR PROFIT
NONFOODS NEWS By Rebekah Marcarelli
RESCUE: The Next Generation
RESCUE, a brand of Boston-based
Nelsons Natural World, is launching
a range of dietary supplements for
the first time in the brand’s history.
Products in the RESCUE PLUS
line feature clinically proven ingre-
dients and the same five flower
remedies found in the original
RESCUE REMEDY formula. RESCUE
PLUS Lozenges combine vitamins
B5 and B12. Every bar contains 10
individually wrapped lozenges,
each with a liquid center and a
natural orange and elderflower
flavor. RESCUE PLUS Effervescent contains vitamin B5, B12, zinc and
magnesium. Each tube has 15 natural mixed berry flavored efferves-
cent tablets. Each RESCUE PLUS Sleep Gummy contains 2.5-milligrams
of melatonin. The vegan-friendly, natural strawberry flavored gummies
come in jars containing 30 servings.
“Developing RESCUE PLUS has enabled us to take the RESCUE brand
to the next level, further strengthening our consumer offering and
securing our category leadership,” says group RESCUE marketing manager Emma Goessen. “There will always be a place for original RESCUE
on our desk but now substantial research has shown RESCUE PLUS will
increase our consumer relevance and reach a broader audience by
delivering new, stronger claims.”
For more information, visit nelsonsnaturalworld.com.
CAMBER PHARMA DEBUTS GENERIC
Camber Pharmaceuticals has launched
Rosuvastatin. The drug is the generic version of Crestor tablets from AstraZeneca
Pharmaceuticals and is used to treat high
cholesterol and triglyceride levels.
“Camber’s commitment to the consumer
is to bring the highest quality generic pharmaceuticals to the market to improve quality of life through cost-effective medications,” company officials say.
Rosuvastatin is available in 5-, 10-, 20- and 40-milligram tablets with
options including 5-, 10- and 20-milligram 90-count bottles, and 40-mil-
ligram 30-count bottles.
Camber Pharmaceuticals, based in Piscataway, N.J., is a fully integrated
international pharmaceutical company that maintains quality and integrity in all its products, company officials say. Its parent company is Hetero
Drugs of Hyderabad, India.
For more information, visit camberpharma.com.