A FOXY MOVE FOR VITAMINS
The produce case is moving into the vitamin/supplement
aisle now that vitamin manufacturer MegaFood has
teamed with the Nunes Co., and is including Nunes’
Foxy Organic brand kale in its reformulated Balanced
B Complex vitamin line. The MegaFood Balanced B
Complex label now features a co-branded Foxy logo.
Kale is known as a “superfood” that delivers an array of
antioxidants and nutritional compounds, including vitamins A, C, and K, folate and omega- 3 fatty acid. Growing
nearly six million pounds of kale annually in California’s
Salinas Valley, Foxy Organic is now the exclusive provider
of the organic kale used in the vitamins.
“We’re thrilled to be working with Foxy Organic; a brand that we know and
trust to produce fresh and high-quality produce for one of our top-selling prod-
ucts,” says Stacey Gillespie, director of new products at MegaFood, based in
Manchester, N.H. “It was important for us to identify a passionate farm fresh part-
ner, like Foxy Organic, who would help us enhance the nutritive value of such an
According to MegaFood officials, Balanced B Complex provides a medley of
essential B vitamins; namely B1, B2, B6 and B12. The formulation attracts people
with an active lifestyle, as well as those who eat a primarily plant-based diet.
MegaFood Balanced B Complex is available in 30-, 60- and 90-count bottles
with suggested retail prices of $18.96, $32.96 and $40.96, respectively.
Quick to the Draw
After a successful national online
introduction of its Responsive
Draw technology directly to consumers in July, blu is ramping up for
a retail rollout early next year. The
Responsive Draw technology will
equip smokers with the brand’s best
vaping experience yet, say officials for
the Charlotte, N.C.-based company.
With the patented technology
behind Responsive Draw the device
responds to the rate of the consumer’s inhalation. Then, based on the
strength of the draw, as little or as
much vapor, signified by the intensity
of the illumination on the tip of the
product, can be inhaled.
The innovation did not stop there,
officials note. Every aspect of blu
MAX has been designed in a way
that improves the total vaping expe-
rience, complete from its look to its
functionality, they say. Company
executives add that product is more
lightweight and offers an ergonomic
mouthpiece that allows consumers
to inhale precisely and effortlessly.
It is also completely intuitive, with a
proprietary connector that provides
quick and easy refill changes and a
new “smart” liquid level indicator
that alerts consumers when remain-
ing liquid is low.
Officials say that since 2009, blu’s
innovation and improvement has
been driven by consumer feedback—
adding that this has been a long-time
tenant of the blu brand. Blu MAX will
be available for purchase across retail
locations in the first quarter of 2017.
Five flavors will be offered with two
pre-filled refills per pack. Each has a
suggested retail price of $12.99.
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