FRESH TALK By Lindsey Wojcik By Lindsey Wojcik
|GHQ|FOCUS ON FRESH
PLANTING AN ORGANIC SEED
Wholesum Harvest and Vitalis Organic Seeds, the organic division of Enza Zaden, have
teamed up to launch “Vitalis Born, Wholesum Raised”—a demonstration of commit-
ment to organic integrity through the promotion and use of organic seed in the production
of certified organic produce for retail markets.
“We arrived at this decision through rigorous trial-
ing of genetic material under multiple organic pro-
duction systems and locations combined with a vari-
etal selection process prioritizing flavor and quality,”
says Jessie Gunn, marketing manager at Wholesum
Harvest, based in Nogales, Ariz. ” Through this quality
mark, we are demonstrating our commitment that
organic agriculture should start with organic seed.”
Wholesum’s partner in this initiative, Vitalis
Organic Seeds, is a breeder and producer of certi-
fied organic vegetable varieties for the professional
market. Together, the companies work in collabora-
tion to identify the best varieties for Wholesum’s pro-
duction systems and markets.
“We are able to communicate with our vegetable
breeders traits that have been identified as uniquely
required by organic growers. Ultimately, Vitalis can
develop and choose varieties that Wholesum will
brand and take to the organic marketplace,” says
Erica Renaud, business development manager at
Vitalis Organic Seeds, based in Salinas, Calif.
All Vitalis seed production, handling and breeding
techniques are USDA NOP certified and compliant
with COR (Canada) and SAGARPA (Mexico) standards. Vitalis officials say they use only traditional
breeding techniques and are committed to non-GMO breeding.
For more information, visit wholesumharvest.com.
freshsummit.com | #freshsummit
October 14–16, 2016
Orlando, Florida USA