|GHQ| CENTER STORE
Smile and Say “Salty Snack Aisle”
Jarlsberg Cheese is entering the salty snack aisle
with Jarlsberg Cheese Crisp, which company
officials describe as incredibly savory, crunchy
baked crackers handcrafted in small batches
and sprinkled with freshly shredded Norwegian
Jarlsberg Cheese on top just prior to being baked.
Jarlsberg Cheese Crisps are available in four flavors: Rosemary & Olive Oil, Chipotle, Garlic & Herb
and Mediterranean Sea Salt. According to the
manufacturer, they contain 120-calories or less
per serving, 3.5-grams or less of fat and 5-grams
of protein. They are also low in cholesterol.
“Jarlsberg Cheese has an extremely high brand
awareness, in that more than 80 percent of consumers know Jarlsberg Cheese, as it is
prominent in the refrigerated section of deli cases,” says Debbie Seife, marketing director
of Jarlsberg Cheese, based in Darien, Conn. “Imagine the amazing cross-merchandising
opportunities for this new product in the deli section. Customers will be thrilled to find a
new way to enjoy a brand they already love.”
Jarlsberg Cheese Crisps are packaged in 4-ounce resealable bags, shipped 12 bags per
display ready case, with a suggested retail price of $3.99-$4.99.
For more information, visit jarlsbergusa.com.
IN THE AISLES By Richard Turcsik
Fresh Start Beverage Co. has introduced Banana Wave bananamilk, a healthy, antioxidant-rich, shelf-stable, non-dairy beverage
made with bananas and based on an ancient African recipe.
Each 8-ounce serving of Banana Wave bananamilk contains as
much potassium as a small banana, 1200-mg of omega 3, 4-grams of
plant-based protein, along with calcium and other vitamins and minerals, plus oat flour and flaxseed oil. Kosher, non-GMO and gluten-free, company officials say it can be used in smoothies, cereal, coffee
and tea, baking, cooking, as a snack, meal replacement or mixer for
spirits like rum and Kahlua. As a result, in addition to the shelf-stable juice and milk replacement set, Banana Wave bananamilk can
also be cross-merchandised in the liquor department, they add.
“I drank delicious homemade banana milk at my grandmother’s
house as a child and am now thrilled to share it with the world,” says Neter “Nature”
Alkebulan, founder and chief beverage officer of the Palm Beach Gardens, Fla.-based
company. “With little innovation in the category for some time, we are thrilled to bring
to market a new, nutrient-packed, plant-based, and of course delicious, non-dairy milk
option for everyone to enjoy.”
Banana Wave bananamilk is packaged in 32-ounce aseptic cartons, shipped in 12-pack
cases, with a suggested retail price of $5.99.
For more information, visit bananawave.com.
Victoria Fine Foods has introduced
a line of Italian pasta dinners and
sauce packaged in glass jars.
Victoria Chef Collection is available in Penne Marinara and Penne
Alla Vodka. “This fits in well with our
ethos that it is all premium, clean label
ingredients and offers consumers a
very upscale tasting profile,” says Tim
Shanley, CEO of Victoria Fine Foods,
based in Brooklyn, N. Y.
“It is ready to heat-and-eat, but consumers can also add some fresh veggies or frozen meatballs to it and have
a full, delicious meal in just a few minutes,” Shanley says.
Victoria Chef Collection should be
merchandised in the pasta sauce set,
Victoria has also introduced
Marinara with Avocado Oil, a premium
marinara sauce made with vitamin E-
and anti-oxidant-rich avocado oil in
lieu of olive oil. Sold in 24-ounce jars,
the sauce was carefully created so that
consumers do not taste the avocado
in the sauce, but still derive its many
health benefits. The sauce has a sug-
gested retail price of $6.99.
For more information, visit