alternative for shoppers looking for more natural and organic products than they may find at traditional supermarkets, and more price-friendly than they may find at that 800-pound gorilla, Whole Foods.
“We want to bring a natural and organic alternative to the masses in
the Midwest,” says Sherrell. “We want to offer them an affordable place
to buy their products in this area of the country. [Our stores are] based
on value, assortment and convenience. We may not be for those shop-
pers who look to Walmart for the bulk of their purchases or those who
are high end. But we think we can attract as much as 80 percent of all
shoppers and that is plenty for us.”
It is because of this growth, as well as the excitement the chain is
generating in the marketplace, that has made it so easy for Grocery
Headquarters to choose Fresh Thyme Farmers’ Market as our 2016
Natural/Organic Supermarket Chain of the Year.
While Fresh Thyme has burst onto the scene throughout the Midwest,
it comes as no surprise to anyone that has watched this development.
The company has the mighty muscle and financial clout of the Grand
Rapids, Mich.-based Meijer supermarket chain, its sole investor, to help
support its robust growth strategy, which calls for as many as 151 stores
within seven years. “I think Meijer is viewing this as a grand experiment to determine whether a natural/organic supermarket chain can
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