Food City, the 46-unit everyday low price
division of the Bashas’ Family of Stores,
held its annual Back-to-School Fair in late
July to assist low-income families by giving
them free backpacks and school supplies.
Held at the Paideia Academies school
in south Phoenix, the fair attracted more
than 3,700 people. According to company
officials, more than 2,500 backpacks were given
away in four hours.
“Our backpack and immunization event in
Phoenix is very near and dear to the Food City
team,” says Cisco Echeverria, vice president of sales
and merchandising at Chandler, Ariz.-based Food
City. “With each year, we see an increase in the number of children who need assistance as they prepare
to head back to school. Schools require immunizations, and for many families in our communities, it
has become increasingly unaffordable.
“Children also need school clothes, supplies and
backpacks, which can become overwhelming for
families. This year, more than 2,500 children received
a brand new backpack filled with school supplies.
We take pride in doing what we can to make sure
that children in our communities are able to begin a
new school year with confidence. We also know that
we would not be able to hold these events without
the support of our incredible vendors. Without their
support, we would not be here today, and these
events would not be possible,” adds Echeverria.
Food City teamed up with the Phoenix Fire
Department, which provided free immunizations
to children under the age of 12 for parents who
brought medical records. Company officials say 135
children were seen and 206 vaccinations were given
during the fair.
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