© 2016 A-B, Bud Light® Beer, St. Louis, MO
BUD LIGHT is headed to the football field!
• Over 60 million viewers tuned in to NFL games during
the 2015 season.*
Grow your NFL season sales with BUD LIGHT.
• Bud Light is the #1 beer brand in the US.***
• Bud Light sells 1.9x more than the other premium
light brands during the NFL Season.
BUD LIGHT Shoppers Drive Wins:
• Bud Light shoppers’ total spend is 10% larger than the
average beer shopper.**
*NFL & Nielsen Media Research
**IPSOS Alcohol Shopper Poll, 2013-2015
***IRI, TUS MULO, Week Ending 9/13/15
****IRI, TUS MULO, September-December 2015
MAKE FOOTBALL SEASON
OFFICIAL BEER SPONSOR