|GHQ|NONFOODS FOR PROFIT
Heartburn relief brand Mylanta left the
market in 2010 due to supply issues, but
the brand is back on shelves with an
improved taste and brand new products.
Mylanta Maximum Strength’s lemon
mint liquid antacid/anti-gas remedy has
been updated with a smoother, creamier
formulation, and the brand has added
a new vanilla caramel flavor to the line.
Additionally, the new Mylanta Tonight
offers a honey chamomile flavor to help
soothe heartburn, while new Mylanta Gas
Minis, an extra-strength anti-gas remedy
now comes in a flavored mini tablet.
“According to recent figures
shared by the American College of
Gastroenterology, a staggering 60 mil-
lion adults experience acid indigestion or
heartburn at least once a month, while
more than 15 million experience it daily,”
says Jamie Barickman, president of Infirst
Healthcare, the maker of new Mylanta. “A
trusted brand by consumers and doctors
alike is back and improved to help today’s
New Mylanta is being brought back
to the marketplace by Infirst Healthcare
under license from McNeil Consumer
Pharmaceuticals, a division of New
Brunswick, N.J.-based Johnson & Johnson.
For more information, visit mylanta.com.
VITAMINS FOR MOMS
A new vitamin formulation from Rainbow Light, a
brand of Sunrise, Fla.-based Wellnext, offers a one-per-day prenatal multivitamin specifically formulated for
expectant mothers over 35. Rainbow Light also launched
prenatal and postnatal protein vitamin, designed to provide sustained energy for expecting and new moms.
Rainbow Light’s 35+ Mom & Baby in One Tablet
per Day is a food-based multivitamin that addresses the
needs of pregnant women over the age of 35, including
maintaining healthy blood sugar levels and circulation.
“We’ve been dedicated to providing optimal nutrition for women and their families
for more than 30 years, and take special pride in our trusted role as the leader in natural
prenatal nutrition,” says Lianne Maso de Moya, vice president of brand development for
Wellnext. “These new products provide targeted nutrition to two important and growing
demographics—moms 35+ and mothers preferring vegan options.”
For more information, visit wellnexthealth.com.
LeapFrog Enterprises, an educational entertainment company, launched LeapStart
interactive learning system in retail stores across the U.S.
The system comes in two platforms, one for preschool and pre-kindergarten and one for
kindergarten and first grade. The line includes a library of re-playable activity books that
teach children concepts such as
STEM, reading comprehension,
phonics, problem solving and
more. Each book in the library
includes more than 30 activities,
games, jokes and songs.
“This learning approach
includes critical classroom skills
as well as important life skills
such as the ability to adapt to
changing technology, collabo-
ration skills and perseverance,”
says Jody Sherman LeVos, PhD, director of learning at for the Emeryville, Calif.-based
company. “The LeapStart interactive activity book system incorporates these skills into fun
and engaging activities to bring learning to life for children.”
The LeapStart Preschool and Pre-Kindergarten system comes with an ergonomically
designed stylus for smaller hands and the LeapStart kindergarten and first grade system has
a sleeker design that helps older children practice fine pen skills.
Both systems have a suggested retail price of $39.99 and the line includes 16 LeapStart
Activity books with suggested retail prices of $12.99 each.
For more information, visit leapfrog.com.