FOR ADDI TIONAL EXCLUSIVE PHO TOS OF FESTIVAL FOODS MADISON
PLEASE VISIT GROCERYHEADQUARTERS.COM.
LOTS OF NEW SUPERMARKETS—
Festival Foods included—have
manned play areas where shoppers can
drop off their children for supervised
play while they shop. In Festival’s case
the area is called the Tot Spot.
But what about the four-legged
To ensure pet safety, officials at the
Madison Festival store have created
the Pup Stop—four large, clean kennel
cages where shoppers can securely
leave their dog while they shop. “In a
way, Pup Spot is an extension of the
Tot Spot,” says Paul Anderson, store
director. “We noticed as we were
building the store that there are a lot
of people with dogs. This way they
don’t have to tie them to a fence post
or street sign or something while they
shop. This is more secure,” he says.
Festival Foods provides shoppers
with padlocks and each cage has a
water dish. Pup Spot is located just
outside the store’s main entrance, on
the first floor of the covered parking
garage where the cages are shielded
from the sun and the elements.
“That Pup Spot is fantastic,” says
Matt Schaaf, a Festival shopper who
lives nearby and walks to the store with
his girlfriend and dog Lyric to shop.
Anderson says Pup Spot has become
so popular that Festival is installing it
in its newest store in Menasha, Wis. In
that suburban open-lot store the Pup
Spot will be housed beneath a shaded
overhang. “I think Pup Spot has a huge
advantage in an open parking lot
where leaving your dog in a hot car can
be very dangerous,” he says.
GOING TO THE DOGS
sales. Like all Festival Foods, Madison does not have a pharmacy.
“Walgreens is very, very strong here. They have a distribution center
here and a ton of stores,” Anderson says.
SHAKE THE LAKE
Festival Foods has quickly become a known entity in Madison. One
of the ways it did this was by sponsoring Shake the Lake—Madison’s
annual July 4th fireworks celebration.
“One of our values is community involvement and we’ve done a
really, really good job establishing relationships in this community
already,” Anderson says.
Those relationships are going to assist Festival Foods in future
“We’re looking to build another four stores in this market in the
next three or four years,” Anderson says. “We have some very aggressive growth plans and in the next 10 years we expect to be in the
60-store range statewide,” Anderson adds.