GHQ RETAIL SPOTLIGHT
Association, Big Brothers Big Sisters and the Girl
Scouts—hold their meetings.
Shoppers can buy food downstairs in the deli and
enjoy it the Mezzanine’s restaurant-booth and living room style seating. On Tuesdays, Wednesdays
and Thursdays, the Mezzanine Deli Deal promotion offers $2 off any beverage purchased in the
Mezzanine’s Bar with the purchase of one-pound or
more of salad or hot bar items from downstairs.
SUDS & DOGS
Open from 11 a.m. to 10 p.m. daily, the Bar has a
Dog & Suds promotion two days a week, where a
Chicago-style hot dog and beer can be had for $7.
In addition to the indoor seating, an outdoor patio
overlooks E. Washington. “Our guests can eat out
here when the weather is nice,” Anderson says. “It is
getting a lot of use, and as the neighborhood fills up
it should be even better.”
A large selection of alcoholic beverages is mer-
chandised on the main floor in four aisles partially
set off from the grocery side of the store by a three-
quarters length wall. Highlights include an extensive amount of local
wines and craft beers, a Growler Fill Station where shoppers can have
jugs filled with one of six on-tap beers by store associates, a 10-percent
discount on the purchase of six bottles of wine, and a wall display of
little airplane sampler bottles of liquors, where consumers saves 10 per-
cent if they buy 10 bottles. “We do that in all of our stores and it does
pretty well,” Anderson says.
In the front of the store is the Kin-Kin Coffee Shop, a leased operation known for roasting its own coffee, and its outside walk-up window.
Shoppers enter the store through the parking garage entrance on the
side and are greeted with produce; the bakery, dairy and meat departments are off to the right. The produce selection is extensive, but dairy
and meat offerings are admittedly less than Madison’s suburban stores.
Grocery aisles fill the center of the store, including 72 doors of frozen
foods, 15 of which are filled with pizza. By comparison, Copps has 23
doors devoted to pizza, while Metcalfe’s has 21.
HBC and general merchandise also receive less shelf space than in
the suburbs, although they still account for four percent of total store
ǂ SALE I TEM ¥ BOOMERANG BU Y
Price check conducted June 22, 2016 in Madison Wis., at Festival Foods, 810 E. Washington Ave.; Copps, 2502 Shopko Drive; and Metcalfe’s 726 N. Midvale Blvd.
FOODS COPPS COPPS ME TCALFE’S ME TCALFE’S
Corn (ear) 2/$1.00 6/$1.98 6/$1.98
Blueberries (pt.) $1.48 $2.50ǂ $2.29
Cucumber 69-cents 2/$1.00 2/$1.00
Watermelon – Cut (lb.) 69-cents 99-cents 99-cents
Asparagus (lb.) $3.69 $1.99ǂ $3.99
Bananas (lb.) 49-cents 52-cents 59-cents
Eggs (dozen – large) 89-cents 89-cents 65-cents
Kraft Medium Cheddar (8-oz.) 2/$4.00¥ $3.00ǂ $2.79
Bay’s English muffins (6-count) $2.99 $3.29 $3.19
Land O’ Lakes butter (lb.) $4.99 $3.00ǂ $5.09
Heineken Beer (12-pack bottles) $12.99¥ $12.99ǂ $12.99
Oscar Mayer Wieners (lb.) $1.99¥ 2/$6.00ǂ $3.67ǂ
Rib Eye Steak (lb.) $12.99 $8.99ǂ $10.99
Johnsonville Brats (19-oz.) $4.59¥ $4.99 $3.99ǂ
Oscar Mayer Bologna (16-oz.) $2.49¥ $5.49 $2.35
Oscar Mayer Bacon (lb.) $4.99¥ $5.99 $5.79
Indian Summer apple juice (64-oz.) $1.69¥ $2.99 $2.99
Anderson’s Pure Maple Syrup (16-oz.) $9.49 $9.49 $8.87ǂ
Jell-O (3-oz.) 85-cents 69-centsǂ 89-cents
Oxydol laundry detergent (100-oz.) $5.97¥ $6.99 $6.79
Barbasol shaving cream (10-oz.) $1.95 $1.85ǂ $2.35
Hellmann’s mayonnaise (30-oz.) $3.99¥ $4.50ǂ $2.99ǂ
Milwaukee’s Baby Kosher Dill Pickles (32-oz.) $2.79 $3.00ǂ $2.99
Frank’s Sauerkraut (14-oz.) $1.19 $1.29 $1.39
Jack’s Pizza ( 15.7-oz.) 3/$9.00¥ $3.69 2/$10.00
TOTAL $89.37 $92.95 $94.45