By Richard Turcsik
A Cherry Jubilee
Cherry Central is launching its Tart is Smart line of premium tart
cherry and black cherry concentrate nationwide. The Traverse City,
Mich.-based company is offering five SKUs in the line, including
Montmorency tart cherry concentrate and black cherry concentrate in
regular and organic 16-ounce versions. The last SKU is a tart cherry in
a 32-ounce version.
The line has been available in select natural supermarkets over the
last year, and according to Vince Higgs, the company’s retail sales and
marketing manager, it has sold quite well at those locations. “The difference with our product is that it is grown and produced in the U.S.
with fruit grown by U.S. farmers,” he says. “The nutritional profiles
on tart cherry juice has the highest amount of melatonin measured
in any fruit today. It is one of the richest known foods to act as an
anti-inflammatory and helps to protect the vascular system and speed
muscle regeneration. It is also good for gout suffers.
“So the use of this product helps with sleep, reduces pain from
swollen joints and helps body builders regenerate muscle tissue.”
Higgs says that the product, which is very competitively priced on
the natural concentrate and for the USDA-certified organic version as
well, creates juice by use of one part concentrate to seven parts water.
“It makes it easier to use as a protein shake,” he adds.
RALEY’S FORKS OVER KITCHEN UTENSILS
Raley’s Family of Fine Stores, in partnership
with Bradshaw International, has donated more
than $80,000 worth of kitchen utensils to various
local charity and non-profit organizations.
In January, Raley’s underwent a chain-wide
conversion from Chef Style brand kitchen gadgets
to Good Cook brand kitchen utensils. The distributor, Bradshaw International, donated the remaining Chef Style products, amounting to more than
20,000 individual items, including rolling pins, can
openers, paring knives and meat thermometers.
Bradshaw officials say the donation is meant to
teach kids to cook, help families in need and assist
in healthy eating preparation.
“Bradshaw International is pleased to have
participated with Raley’s in such a worthy cause,”
says Brice Striggow, western regional sales man-
ager for Bradshaw International, based in Rancho
Cucamonga, Calif. “Donations like kitchenware
products go a long way toward supporting the
basic essentials of everyday life and inspiring oth-
ers to cook. We are thrilled to be able to keep this
support local, donating through organizations
that do a monumental job helping those in need
Becca Whitman, community relations manager
at West Sacramento, Calif.-based Raley’s, says,
“Partners like Bradshaw International share our
vision to support our local communities. Their
support allows us to bring a great benefit to those
organizations serving our communities. These
utensils will be helping kids learn to cook and pro-
viding comfort to local families.”
Recipients included the Food Literacy Center,
which teaches low-income elementary school
aged children cooking and nutrition to improve
their health, environment and economy, as well
as for various Salvation Army social services pro-
grams in Sacramento County, including the E.
Claire Raley Transitional Living Center.
The kitchen gadgets were also shared with the
Sacramento Food Bank, and Rosemont, Grant and
Luther Burbank High Schools through the GEO
Academy, whose mission is to teach youth how to
create healthy and sustainable communities.