enhanced connectivity and monitoring capabilities while improving
usability, user interface and intuitive operation,” says Wallace. Adding
third-party monitoring services to remotely triage, diagnose and resolve
equipment issues, he notes, will also allow their associates to focus on
When designing cold cases, officials at Hussmann say the important
merchandising attributes they focus on are creating a case that attracts,
guides and influences shoppers during their in-store shopping journey.
“The main goal of the refrigerated display case is to ‘show off’ the prod-
uct whether it is packaged, fresh or prepared—in a way that will delight
shoppers resulting in increased sales and brand loyalty,” says Moore.
“Retailers also seek display cases that offer easy to adjust multi-deck
shelves for display flexibility and cross-merchandising solutions using
end caps, bump outs and service/ self-service products.”
In short, she says retailers are looking for solutions that reduce their
costs while the savings fall directly to their bottom line. “Over the past
several years, the trend has been toward LEDs and doors on medium
temperature display cases and we continue to see the next generation of
these products coming to market,” says Moore. Not only do LEDs and
doors reduce energy consumption, but Moore says both help to maintain
consistent temperatures within the product display zone resulting in bet-
ter product integrity, improved shelf life and less product loss.
“We are also seeing new digital technologies that could be integrated within the display case to collect and share information about
shopper behaviors and display case performance,” she adds.
Hussmann recently introduced Insight merchandisers, a new
medium temperature display case line for produce, meat and dairy
that includes the AdvantaChill Performance Package. According to
officials, a combination of breakthrough technologies for airflow,
fans, coils, and lighting work together to provide a stable temperature zone within the display case, resulting in maximized food quality, freshness and shelf life.
Borgen Systems is best known for creating top-of-the-line refrigerated cases and problem-solving merchandising displays for deli and
foodservice, fresh meat, wine cellars and salad bars, among others.
Bill Carlson, vice president of the Des Moines, Iowa-based company,
says due to the demand from consumers, as well as the pressure on
margins, today’s retailers are looking for cases that prolong product
shelf life, improve merchandising options and maximize floor space
while having lower installation and maintenance costs. “By focusing
on total life cost of the display case we can provide a solution and not
a Band-Aid for the problem,” he says.
Among Borgen Systems’ newest innovations is its DekFRESH technology gravity+cases for fresh meat and seafood. Carlson says the case
has a different structure than what grocers are accustomed to seeing
in standard meat and seafood cases. For instance, instead of a tank
housing the cooling coils, the floor of the case has a built-in cooling
system. “This small change in technology improves food safety. With
no vents or hidden spaces for food particles to accumulate, risk for
bacterial growth is significantly reduced,” says Carlson. The upshot,
he adds, is that food products remain safe for consumers to purchase
for a longer period of time.
A COLD FUTURE
Given the number of new regulations, and with more to come in the
near future, observers say to be a true partner, companies will need
to be proactive in developing technologies that provide solutions for
GHQ EQUIPMENT, DESIGN & OPERATIONS
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