GHQ NONFOODS FOR PROFIT
SMOKEY MOUNTAIN CHEW
As tobacco restrictions continue to evolve, an increased demand for
tobacco alternatives seems likely. No one is better positioned to take
advantage of that than Smokey Mountain Chew.
Smokey Mountain Chew develops and markets alternative products
for the adult oral tobacco consumer. Smokey Mountain is an innovator in the tobacco-free segment of the MST category and a recognized
leader in the tobacco-free smokeless segment. Yet the Sandy Hook,
Conn.-based company does not sit on its laurels.
“Smokey Mountain strives to develop better brands and superior
services relative to our tobacco-free competitors,” says Dave Savoca,
“Through a dedication to R&D, category-friendly marketing and
sales programs and superior customer service, SMC will continue to be
the model in the tobacco-free segment.”
Among the company’s top and fastest growing products is the
tobacco-free, smokeless Smokey Mountain Herbal Snuff.
Officials at Smokey Mountain understand that as a category leader
it is their responsibility to provide retailers with versatile vending systems, innovative merchandising programs, and superior service. Along
with that Smokey Mountain implements national advertising campaigns, retail promotions, sampling programs, and special events,
which Savoca says have a lifestyle appeal to the target consumer.
“Together these components comprise a marketing campaign with
the objective of expanding our customer’s business as well as Smokey
Mountain’s,” Savoca adds. “In short, Smokey Mountain is a reputable
company providing premium niche brands designed to expand cate-
Smokey Mountain is about more than just selling alternative tobacco
products. Savoca says that, “first and foremost, the culture at Smokey
Mountain is one where we encourage our people to ‘do the right thing.’”
Smokey Mountain’s philanthropic endeavors include providing disaster
relief in support of its communities. The company is also very selec-
tive in the people who represent its brand. “For instance, our national
spokesperson, Pro Football Hall of Famer Randy White, has been with
us since the beginning,” says Savoca. “We can think of no one better to
represent our brand at both the trade and consumer level.”
Swisher International has been selling cigars for more than 150 years.
Today, the Jacksonville, Fla.-based company produces more than two
billion cigars a year between its two factory locations in Jacksonville,
Fla. and Santiago, D.R.
Swisher Sweets, introduced by the company in 1985, is the company’s
top brand, says Jane Green, vice president of marketing. “The Swisher
The Swisher Artist Project is one example of Swisher is updating its
marketing approach to increase interaction. The project is an ongoing
initiative to provide unique opportunities for musical artists to create,
share and pursue their passion.
On the product side, Swisher is continually introducing new, interesting blends to keep its loyal customers satisfied and coming back for
more. One of those products is a limited edition Swisher Sweets Twisted
Berry, which will be available later this year.