GHQ NONFOODS FOR PROFIT
“As the third largest tobacco company in the U.S., ITG Brands is also
the newest member of the Imperial Brands family, and we are part of
a rich heritage of forward thinking and winning in the marketplace,”
says Robert Caldarella, vice president – sales development.
Imperial Brands was formed in 1901 by 13 family run companies in
Great Britain and Ireland, the oldest of which—WD & HO Wills—was
founded in the 1700s.
Though one of America’s newest tobacco companies, ITG Brands
also has ties to the oldest. ITG Brands was formed in 2015 from the
existing U.S. business and the acquisition of brands and assets resulting
from the transaction between Lorillard—the third-largest manufacturer of cigarettes in the U.S. which also traced its roots to the 1700s—
and Reynolds American. The transaction also strengthened Imperial’s
Fontem Ventures with the addition of blu eCigs, a leading e-cigarette
brand owned by Lorillard before the transaction. Imperial’s existing
U.S entities that joined these powerful companies and brands to form
ITG Brands were the Florida-based Altadis division of popular cigars
and Kentucky-based Commonwealth Brands, both of which had combined to form Commonwealth-Altadis in 2011.
“Our parent company, Imperial Brands is one of the leading inter-
NATIONAL TOBACCO CO.
national tobacco companies and has always succeeded by doing things
differently and operating responsibly,” says Caldarella. “ITG Brands
continues to live out this legacy. Our vision says it all. ITG Brands
vision is to restore the glory of our brands by delivering an exceptional
tobacco experience for adult consumers, customers, employees and our
owners. It is why we say, ‘What once was will be again.’”
As part of an industry that is heavily regulated on both the state and
federal level, ITG Brands is dedicated to conducting business in a way
that is both responsible, and meets or exceeds this regulatory frame-
work. “We abide by the provisions of the Master Settlement Agreement
and Food & Drug Administration regulations pertaining to tobacco,”
says Caldarella. We also comply with all federal and state regulations
concerning the manufacturing and marketing of tobacco products.
And, importantly, we also are committed to introducing more environ-
mentally sustainable ways of working.”
Reputation and product quality are hallmarks of National Tobacco Co.
The Louisville, Ky.-based company stands behind that pledge by pro-
viding retailers with a 100 percent guarantee return policy in order to
maintain confidence relative to other brands. National Tobacco offers
products across a wide spectrum to satisfy the needs of consumers
who desire anything from a classic product, like Beech-Nut chewing
tobacco, to the latest open system vapor product innovation, such as
the V2 Series 7.
“With brands like Zig-Zag and Stoker’s, National Tobacco is able to
afford retailers the ability to capitalize on a promise of quality that cus-
tomers recognize when faced with an overwhelming amount of prod-
uct choices,” says Brittani Cushman, vice president, external relations,
legal. “National Tobacco truly shares the motto of the Stoker’s family
when it comes to all of our products, ‘a great product at a fair price.’”
As new product offerings in the OTP category have seized the atten-
tion of the tobacco product consumer, they are excited by the wide vari-
ety of other tobacco product options available to them outside of the
traditional cigarette category. On the heels of its line of Stoker’s moist
snuff tubs, National Tobacco launched Stoker’s moist snuff cans which
are designed to provide consumers with the satisfying, long-lasting
flavor Stoker’s fans value in the convenience of a durable can. Zig-Zag
cigar wraps remain popular as well, says Cushman. They come in a
number of styles and provide consumers with the opportunity to cus-
tomize their smoking experience by using National Tobacco’s make-
your-own cigar tobacco blends to create their own hand-rolled cigar.
In the coming months, National Tobacco will be responding to
requests for more styles by rolling out three new varieties.
“With an eye toward innovative technology and continued quality,
National Tobacco is uniquely positioned to provide consumer-driven
product lines to retailers who value reliability, reputation, and service
in a partner,” says Cushman.