shippers and growers to assist their efforts
in all areas, says Seth Pemsler, vice president of retail/international for the IPC.
“We know we have to add and create value
in our offerings to offset transportation
costs from our area,” Pemsler says. “Our
success shows that we continue to do so.
For example, our biggest market is New
York. While it is the furthest and most
expensive market from a freight perspec-
tive, they know a difference and require
Observers note that items made in the
Northwest are important to people across
the U.S., especially as supporting more local companies
continues to grow. Litehouse, the Sandpoint, Idaho-based
maker of refrigerated dressings and dips, has manufac-
turing plants in Michigan and Utah to help its supply
chain and ability to ship to customers throughout the U.S.
“Litehouse products are consistent with those who
live in the Northwest, or to those who live far away,”
says Stacey Miller, director of business development for
Litehouse. “We offer quality products that provide fresh
taste and enhance the eating experience of the consumer.
We have a great marketing team that is able to tailor messaging across the different regions in the U.S.”
STEEPED IN COMMUNITY
Despite the challenges, observers say the Pacific
Northwest community is often willing to help each other
out if another is in a bind. “There is so much farming
experience in this area that you always have a source
to help with problem solving and someone to bounce
Produce is not the only fresh product that thrives in the
Pacific Northwest. The region’s climate and water sources
prove to be optimal for raising cattle and farming rainbow
trout. In fact, when most consumers think of premium
quality beef, Midwest corn-fed beef is first to mind, says Jay
Theiler, executive director of marketing for Agri Beef Co.,
based in Boise, Idaho.
“ The Northwest provides a very comfortable envi-
ronment for raising cattle. The mild climate, abundant
resources and access to a variety of sustainable feed ingre-
dients such as wheat, potatoes, corn and hay all contribute
to the exceptional quality of Northwest grain-fed beef,”
Theiler says. “As a region, we are producing more prime
and choice grade beef now than ever before. The focused
efforts of producers throughout the Northwest, including
our own Double R Ranch in Loomis, Wash., have resulted in
vast improvements in cattle health and quality.”
The Pacific Northwest is an ideal locale for farming rain-
bow trout as well, says Kurt Myers, vice president of sales
and marketing for Clear Springs Food, based in Buhl, Idaho.
The company, which will celebrate its 50th anniversary
in September, has been farming rainbow trout along the
Snake River since its inception.
“It is the best place to grow rainbow trout due to the
water from the East Snake River Plane Aquifer,” Myers says.
“The water recharges every year from the snow pack in the
north of Idaho, the volcanic rock acts as a natural filter, and
the pure, clean water is routed through cement raceways,
which delivers a consistently clean flavor of rainbow trout.”
Myers notes that domestic production of seafood is very
rare as more than 80 percent of seafood is imported. “In
seafood, the key consumer question is country of origin,”
he says. “Rainbow trout is mild tasting and therefore, very
versatile from a culinary perspective. Once a consumers try
it, they realize how good it tastes, and as a lean protein, it is
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