Sabra is aiming to tap into the market with its
hummus-based spread that is 75 percent less
fat than its leading competitor, mayo, which is
made up of oils.
“With the Sabra Spreads, we’re taking the
classic American sandwich and elevating the
flavors,” said Eric Greifenberger, director of
marketing for the White Plains, N.Y.-based
The spreads come in three flavors: Garlic
Herb, Honey Mustard and Sea Salt & Cracked
Pepper. The spreads are packaged in a squeeze
bottle to make it easier for consumers to add
it to their sandwich. They will be on store
shelves nationally in the fall.
What is old is new
again as Sanders reintroduces its Sanders
Almond Tea Ring, a
coffeecake that was
very popular in the
1940s, ‘50s and ‘60s. The vintage packaging is
shown on the back of the box. “We decided to
bring back this product and make something
that is retro back in style again. It is made with
real almond paste and is a great product that
can be merchandised frozen or thawed,” said
Walter Pilon, director of sales, bakery and frozen foods, at Clinton Township, Mich.-based
Sanders. “It has a three week ambient shelf-life. It brings back a lot of fond memories for
people and we just wanted to bring it back.”
The cakes are sold frozen to retailers, six per
case and is being introduced as a fourth quarter limited time offering.
SANDRIDGE FOOD CORP.
more than 600 different items, but the
company focused on
key categories, including component kits.
“Because we have HPP and sous vide items we
can cook some items and cold pack some items
into a nice component so all the retailer has to
do is mix them together,” said John Becker,
senior director of marketing for the Medina,
Ohio-based company. One area of concentra-
tion is fresh Mexican food. “Some retailers
have approached us and said they would like
to do a Chipotle-style station in their stores
and we put together a Chipotle-like alterna-
tive,” Becker said. “We had a store test it and
they are now getting ready to roll it out to all of
One downside to
out of fresh breads is
a shortened shelf life.
Officials at Sealed
“This gives you 30 to 40-plus days, depending
The Baker’s Choice.
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