New Directions Foods is looking to heat up the frozen desserts
category with the launch of The
Curious Creamery Ice Cream
Mix—a shelf-stable ice cream mix
packed in a novel ice cream carton container.
According to company officials,
The Curious Creamery Ice Cream
Mix is the only product in its category to empower consumers to make their own unique,
customized ice cream blends at home, in any flavor combination of their choosing – without an ice cream machine.
The proprietary base mix can be combined with any ice-cold liquid, including beer, wine or spirits, for a unique ice
cream experience. Consumers simply make sure that their
freezer is set on its lowest setting. They then add the liquid to the container, add a packet of mix and blend with a
“The specialty retail market is primed for a new concept
BEST OF THE BRITISH
in do-it-yourself desserts,” says Dr. Jareer Abu-Ali, presi-
dent of New Direction Foods, based in Long Beach, Calif.
“Today’s consumer wants greater control over the choices
they make, especially when it comes to choosing their ice
cream blend. With The Curious Creamery Ice Cream mix, we
offer convenience and innovation to the specialty food cat-
egory while adding incremental sales to the retailer’s bot-
tom line – without cannibalizing base sales.”
The suggested retail price is $6.00 for a 145-gram tub,
containing two 5-ounce base mix packs that make two
quarts of ice cream.
AS THE WORLD
Newcastle Brown Ale has introduced its
third limited edition variety pack brewed
in collaboration with its sister brew-
ery, Caledonian. Newcastle’s Variety
Pack Batch #3 includes the new Caley
Amber Ale in combination with return-
ing Newcastle British Pale Ale and flag-
ship Newcastle Brown Ale.
“During the summer, when social gatherings and outdoor celebrations are in full swing, variety packs offer
something for all tastes,” says Priscilla Dohnert, brand
director at Heineken USA, based in White Plains, N.Y.
“Our Best of Britain Batch #3 gives shoppers a combination of bigger bolder beers that they can experiment with,
and also offers the smooth and full-flavored Newcastle
Brown Ale that they already love. This pack gives retailers the opportunity to tap into shoppers’ desire to experiment and offer something for everyone.”
Displays • Fixtures
STORAGE / DUNNAGE RACKS STAIR STEP DISPLAYS
LARGE SELECTION OF BASES INDOOR / OUTDOOR UNITS
NEWSPAPER BASKET STANDS MIXED RECYCLABLES CENTERS