Kraft Heinz Fetching Mobile Shoppers
Kraft Heinz has inked a seven-year partnership with Fetch Rewards to help expand
mobile shopping in the marketplace.
Fetch offers a free mobile app, available
from the Apple App Store and Google Play
Store, or via a courtesy tablet at the cus-
tomer service counter at Fetch-participating
retailers for shoppers who do not own a
smartphone. Fetch shoppers scan items as they shop using
the camera on their mobile device. With each scan shop-
pers earn Fetch Points which are redeemable for free items
at checkout, and gain access to Fetch coupons, which are
applied instantly, allowing for additional savings.
Fetch also provides shoppers their running total,
access to past receipts and the ability to create and maintain digital shopping lists. At checkout, cashiers scan a
single barcode on the shopper’s phone, and all items in
their digital cart are transferred directly into the point-of-sale system. Shoppers then pay as they normally
would and leave the store.
In a test conducted by Fetch, when shoppers scanned
Heinz ketchup in the Fetch app, a deal for Heinz mustard
was presented to the shopper, resulting in a 20 percent
conversion. According to Fetch officials, each action taken
by shoppers leads to an ultra-rich data set not yet seen by
the CPG world, such as scan-order, dwell time, purchase
abandonment and price sensitivity, all in real time.
“Everything we do is with the shopper in mind, to help
give them the best possible experience in-store,” says Wes
Schroll, CEO of Fetch Rewards, based in Madison, Wis.
“We are thrilled to have Kraft Heinz helping us change
grocery shopping for the better. It’s inspiring to see a com-
pany of their size and influence commit to innovation in
such a meaningful way.”
Says Leandro Balbinot, chief information officer at Kraft
Heinz North America, which maintains dual headquarters
in Chicago and Pittsburgh, “The Kraft Heinz Co. is excited
to partner with Fetch Rewards to help time-constrained,
budget-pressed consumers with next generation friction-
less mobile shopping tools. Fetch’s unique mobile shop-
ping platform along with their partnerships with retailers
opens up a new channel for us to inspire and engage with
shoppers in a meaningful and measurable way.”
Get Your Products
Off the Floor!
END CAP DISPLAYS
STORAGE / DUNNAGE RACKS
LARGE SELECTION OF BASES
FRONT CASE PLATFORMS