Talk about the SIAL Paris 2016 show.
Nicolas Trentesaux: From October 16-20 at Paris-Nord Villepinte,
SIAL Paris will showcase the food of today and invent the food of
tomorrow. At the show, the global food community will have access
to the broadest selection of products: from ingredients to vegetables, wines and spirits to alcohol-free beverages, seafood products
to meat, gourmet food, dairy and deli products and much more. This
diversity will also be reflected in the profile of exhibitors and visitors.
What will be new at the show this year?
SIAL has a new graphical identity for even more inspiration. Now
each of our SIAL events in the world has a visual of a symbolic local
fruit alongside our international promise: “Look Deeper.” Why?
Quite simply because we would like to invite our partners, exhibitors and visitors to join us as we break traditional boundaries to discover new development opportunities together.
As innovation is the DNA of SIAL Paris, SIAL continues to promote
emerging food sectors by offering designated display areas. This
year, for the first time, there will be a Gluten Free Zone—a section
epitomizing the way in which food markets are adapting to new
needs, as consumers change their habits and expectations.
Thanks to MMM, the agency which organizes the SIAL store tours,
both visitors and exhibitors can make the most of their participation
to SIAL PARIS 2016 by visiting six to eight innovative stores among
the most dynamic French banners to see ideas in customer services,
dramatization, product range, layout, technologies and more.
What should retailers be on the lookout for from the show?
SIAL is going beyond its status as a professional networking and
trade event as it continues to be the food sector’s main information hub, offering profound insight into the mechanisms of a market worth $1.5 trillion. With double-digit growth expected in 2016,
SIAL Paris confirms its status as the greatest and most inspiring food
exhibition in the world.
Two out of three visitors come to SIAL Paris to find new products.
Food buyers repeatedly find inspiration here and food distribution
exhibitors are given a chance to shine thanks to visitor trails dedi-
cated to sectors such as:
• A Sho WcASe for freNch food. Once again, in 2016,
France will be SIAL Paris’s main exhibitor with more than 1000
companies taking up 19 percent of the exhibition area. French
food will be under the spotlight thanks to a part-
nership with French retailers and buyers. To
help find them, all French exhibitors will be
grouped under a “France” banner, under the
patronage of the Ministry of Agriculture.
• “BoN APPe TIT” WITh MeAT ANd
dAIry Produc TS. In 2014, 1000 exhibitors
represented meat and dairy products. In 2016, these
flagship sectors will be under the spotlight again thanks to a
series of dedicated conferences and cooking demos.
• WorLd Tour—AN AccurATe Source of
INSPIrATIoN. During the World Tour, 28 journalists from around
the world presented products and trends from their respective
countries. Nielsen will complete this food industry “map” to show
the specific characteristics of these global food markets and new
development opportunities. These trends and products will be
displayed at SIAL Paris between halls 5A and 5B.
how best should attendees prepare for SIAL Paris?
Visitors can personalize a customer invitation or directly manage
hotel bookings via an online platform at sial.b-network.com. There
is also a new official SIAL mobile application designed to provide
visitors with all the tools needed: such as practical info, an exhibitor’s list, special event’s calendar, interactive map, etc. Lastly, there
will be a “personal shopper” service available to help visitors organize their visit on site.
It is a long trip to Paris for American retailers, why should
It is five months before the show kicks off and already 100 percent of the exhibition area has been reserved. Representatives
from more than 92 countries have now confirmed their presence,
and more than 160,000 professionals from around the world are
expected to attend the five-day show.
SIAL Paris is a unique platform for stakeholders to test new
markets, launch new products and meet today’s main players to
discuss the challenges of the future. American retailers will be able
to find new products from 92 different countries, discover new
consumer trends and discuss with their peers how to differentiate
their product offerings to gain new markets and increase their
WITH NICOLAS TRENTESAUX
Nicolas Trentesaux, SIAL network director, says that over the course of five
days, SIAL PARIS 2016 will be the world’s largest food innovation event.