PREMIER BRANDS OF AMERICA
Premier Brands of America is a privately held manufacturer, packager
and marketer of high-quality OTC and non-OTC health and beauty aid
products. The Mount Vernon, N.Y.-based company offers more than
125 different items in the areas of first aid, foot care, deodorant, body
spray and depilatory categories. Premier’s products are available in
more than 50,000 retailers across the U.S. and internationally in store
brands or under the Premier label.
New products include the Arm & Hammer lineup, which feature
innovation in comfort and odor mitigation—two important issues in
foot care. The six new products feature Fresh Guard, a proprietary
technology that combines the power of Arm & Hammer baking soda
with key odor neutralizing technologies new to foot care.
“Our consumer research ranked Arm & Hammer No. 1 as the brand
to deliver these key category attributes,” says Steve Corsun, president
of Premier Brands. “Arm & Hammer is a highly recognized and sought
after household name with 98 percent brand awareness. The Arm &
Hammer brand has been trusted by generations of users for providing simple, effective solutions for personal care, cleaning, baby and
beyond.” Premier plans to support the launch with a marketing campaign that includes digital media, in-store displays, cross promotions
and targeted communications.
Corsun says retailers would be surprised to learn that Premier offers
For More Information: 631-952-0100
more than foot care and first aid products. The company is seeking
new categories and expansion possibilities, in private label and in the
branded arena. “Premier has a sophisticated product development pro-
cess that rivals even the big branded companies,” says Corsun. “Premier
employs an in-house product development, marketing, design and
engineering team to filter new products and innovations by conducting
research, third-party testing and consumer trials to ensure the product
potential is understood before it is released to the market.”
He adds that Premier has moved away from the “fast-follower” strat-
egy of following the national brands’ moves, and now employs its own
product innovations to enhance the company’s offerings.
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