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CONSUMERS ARE FINDING THAT THE SUPERMARKET is the right place to find exciting new products related to health and beauty. Several companies debuted products and devel- oped interesting ways to merchandise them over the past
year, and Grocery Headquarters recognizes some of these exceptional
brands in the 2016 Health and Beauty Trailblazer Awards. Like
the health and beauty section itself, this year’s winners exemplified
the innovation that it takes to succeed. The variety of products were
all designed to appeal to shoppers’ ever changing needs as well as the
ways people shop now.
The editorial team reviewed the candidates with criteria including new product innovation, product integrity, marketing initiatives,
social responsibility and environmental sustainability.
Here are the winners:
Grocery Headquarters 2016 Health and Beauty Care Trailblazer Award winners are making themselves
known with new product development and creative merchandising. BY NORA CALEY