Sea-ing the Light(er)
SeaPak Shrimp & Seafood Co., a division of
Rich Products Corp., has added a Lighthouse
Selections lineup of “lighter” shrimp-based
products to its frozen seafood portfolio.
The line initially consists of Shrimp & Veggie
Griller, Creamy Garlic Shrimp and Marinated
Shrimp. Made from sustainably certified,
farm-raised shrimp, each is gluten-free, con-
tains fewer ingredients than traditional frozen
seafood products, and is also free of trans
fats, additives and preservatives. Designed
to be grilled, baked or sautéed, Lighthouse
Selections products feature on-trend season-
ing, contain fewer than 180 calories and less
than 8-grams of fat per serving.
They are packaged in 11- to 14-ounce
boxes, depending upon variety, with a sug-
gested retail price of $8.99. Lighthouse
Selections packaging includes green accents
to clearly differentiate the line from SeaPak’s
core portfolio and exhibits the products’ bet-
ter-for-you distinction. The packaging also uses
callouts to draw attention to the sustainably
certified shrimp’s countries of origin.
“While taste still reigns supreme for consumers, people of all ages and life stages today
are focusing more than ever on where their
products come from, what ingredients are
in them and how they are made,” says Daryl
Miller, director of marketing for SeaPak Shrimp
& Seafood Co., based in St. Simons Island, Ga.
“SeaPak’s new Lighthouse Selections lineup
allows us to address this growing consumer
preference, while remaining true to the high
standards for taste and quality that the brand
has established over the past 67 years.”
For more information, visit seapak.com.
not allcaramelis createdequal
IDDBA BOOTH #5033
SUMMER FF BOOTH #1774