Stand-up Pouch and Take a Bow
Ampac, a division of ProAmpac, has won an Alufoil trophy for the packaging it
created for EZY Pro 10, a protein drink concentrate in a shaped stand-up pouch.
EZY Pro 10 is a transportable, disposable protein shake containing only a powder. Consumers add a liquid until it reaches the line on the back of the container,
and then shake it for 30 seconds. EZY Pro 10 is sold as a pouch containing only
powder so it has a two-year shelf life. Ampac officials say the pouch saves on storage and transportation costs and is environmentally friendly.
The Alufoil Trophy, sponsored by the European Aluminum Foil Association, is a
global award competition open to companies that make products “either made
from aluminum foil or containing aluminum foil as part of a laminate, structure
or packaging system.” Only 12 entries were chosen to receive the Alufoil Trophy
within six different categories.
“Winning the Alufoil Trophy is an important win for the Ampac business
because it underlines who we are and how we act,” says Andrea Lazzara, business
development, marketing and innovation director-Europe at Ampac, based in
Cincinnati. “The award is an additional sign for our creative and innovative work to
do the best for our customers. Every day at Ampac, we strive to revolutionize the
packaging market. And that it is: A new package which is consumer friendly and
makes life easier.”
The Hormel Health Labs division of Hormel Foods has introduced Hormel
Vital Cuisine, a line of nutrition powders, protein shakes and shelf-stable
microwaveable meals created specifically for cancer patients.
Hormel created the brand with the assistance of the Cancer Nutrition
Consortium, a nonprofit made up of the leading cancer centers in the country,
whose mission is to bring together resources in health, culinary and industry
to raise awareness of the issue of food, taste and nutrition related to cancer
treatment in an effort to improve the quality of life of patients.
“The whole point of this line is to make life easier for cancer patients and
take one worry out of their minds,” says Chetan “Chet” S. Rao, Ph.D., strategy
and business development manager at Hormel Specialty Foods Group, based
in Austin, Minn. “Cancer patients are very susceptible to metallic tastes and
off-flavors, so we’ve taken out elements like minerals and vitamins because
every patient is on some kind of supplement, so they don’t need it from their
Initial Hormel Vital Cuisine products include shelf-stable microwavable
meals, modeled after the Hormel Compleats line in Vegetarian Stew, Roast
Beef with Mushrooms and Gravy, and Chicken with Dumplings varieties;
100% Whey Protein Drink Mix in Chocolate and Vanilla flavors; and Protein
Nutrition Shakes in Chocolate, Vanilla and Banana Crème flavors.
“In our Vital Cuisine drinks the protein levels are higher, sodium levels are
lower and sugar levels are low. We use ingredients that typically are
not used in any of these products,” Rao says. “That is where the dif-
ference is. In our meals we have carefully chosen ingredients and try
to keep the ingredients as short as possible. Our Vegetarian Stew has
11-grams of protein, which is a lot, because protein and calories are
Initially Hormel Vital Cuisine is only being sold online. The
meals retail for $2.99 each and are sold in seven-unit cases of
a single flavor with free shipping. Part of the proceeds go to
the Cancer Nutrition Consortium, which is setting its sights
on pediatric nutrition.
“This line absolutely has the potential to be sold in retail
stores,” Rao says. “Initially we are launching online and in
hospitals and cancer centers, with plans to go to broader
retail. We are good at retail, so that is the next logical step.
Our ultimate goal is to take this knowledge into creating foods
for the aging population and become an umbrella brand for
these underserved markets, which nobody is really doing any-
Rao concedes that because of its special nature Vital Cuisine
will face challenges being merchandised on traditional center
store shelves, and may possibly be best stocked in another area
of the store, such as the pharmacy. “That is why online media
is such a good way to introduce this line because online people
are seeking information and education in these areas.”
FOOD LINE FOR