|GHQ| TALKING SHOP
Pharmacy is playing a much larger role with
supermarket chains. What do retailers need to do to
maximize traffic, sales and profits from the pharmacy?
Kon Ostaficiuk: Beyond managing a patient’s medication,
more and more pharmacies are offering greater pharma-cist/patient interaction including blood pressure, vision and
hearing tests, diabetes management, immunizations and the
like. These all foster the types of relationships that will build
respect and loyalty among the patient population. This is just
good business and I am sure the trend will continue to grow.
Also, pharmacies are employing new technologies that
help manage the flow of patient data, automate prescription
dispensing and much more. This allows the pharmacist to
spend more quality-time assisting patients.
What are the potential roadblocks?
There are always roadblocks to profitability and they continue to change in this dynamic marketplace. Lower reimbursement from third parties, competition from mandatory
mail-order programs and preferred pharmacy networks are
the challenges you hear about most often. Generic drug
shortages can also factor into this equation. That said, the
overall health of the industry is good and people seem to be
optimistic about the future.
What makes Camber Pharmaceuticals unique in the
Camber Pharmaceuticals is a fully integrated international
pharmaceutical company that maintains quality and integrity in all its products. Our commitment to the consumer is to
bring the highest quality generic pharmaceuticals to the market to improve quality of life through cost-effective medications. We have been one of the fastest growing generic pharmaceutical companies since 2009.
One of the things that make us unique is that we have com-
plete control of our supply chain from API, (active pharma-
ceutical ingredient) to finished dosage. Our parent company,
Hetero Drugs of Hyderabad, India, is one of the world’s leading
API manufacturers so we are verti-
cally integrated from R&D all the way
through marketing and distribution.
What I am really most proud of as
a sales and marketing organization
is the culture we are building here at
Camber. It is the people and the commitment we have to the customer and to each
other. We are a young organization, not only in corporate
years, but many of our associates are in their twenties, and
their passion for the business is obvious and contagious.
How can Camber help?
Camber can help by remaining true to our core mission,
which is to provide affordable medications to as many people as possible. Our parent company Hetero Drugs is committed to increasing R&D and manufacturing capacities to meet
the demands of the millions of patients that are still deprived
access to treatment. Our chairman, B. P. S. Reddy likes to remind
us; “we are in the life-saving business and we believe not only
in the survival of our patients but also in a superior quality of
What is Camber planning for the future?
Camber is planning an aggressive launch schedule that
will see us introduce some 30 products in the coming year.
We are now vertically integrated on all products, which are
reflected in the strength of our supply chain. The future product pipeline focuses on more complex formulations and specialty drugs that include oncology products, controlled substances and injectables.
We will be making a significant investment in new U. S. facilities. This includes new headquarters and state-of-the-art distribution facility in New Jersey and manufacturing facilities
on Long Island. Our parent company, Hetero Drugs is committed to the continued growth of Camber Pharmaceuticals
and helping us create a world-class organization that will be
a leader in the generics field for years to come.
WITH KON OSTAFICIUK
Kon Ostaficiuk, president of Camber Pharmaceuticals, says technology
allows the pharmacist to spend more quality-time assisting patients.
KON OS TAFICIUK