The 2016 Summer Olympics are almost here…
· Shoppers buy 20% more beer during summer weeks.*
· The 2012 Summer Olympics created one of the top 5 beer selling
weeks of the year.**
The GOLD STANDARD for Olympic
refreshment is…BUDWEISER.
· When buying beer for sporting events, Premium is the most
popular segment and Budweiser and Bud Light are the most
popular brands among shoppers.***
· During the 2012 Summer Olympics, Budweiser was the #1
full-flavored beer in incremental sales.****
*IRI TUS MULC, Volume Sales, 2015
**IRI TUS MULC, Dollar Sales, 2012
***Ipsos ABI Shopper Poll, 2015
****IRI TUS Food, Dollar Sales 2012
NOTHING SAYS GO FOR THE GOLD
LIKE THE GREAT AMERICAN LAGER.
THIS BUD’S
FOR YOU,
AMERICA.