Grocery Business - June 2016

The 2016 Summer Olympics are almost here…

· Shoppers buy 20% more beer during summer weeks.*

· The 2012 Summer Olympics created one of the top 5 beer selling weeks of the year.**

The GOLD STANDARD for Olympic refreshment is…BUDWEISER.

· When buying beer for sporting events, Premium is the most popular segment and Budweiser and Bud Light are the most popular brands among shoppers.***

· During the 2012 Summer Olympics, Budweiser was the #1

full-flavored beer in incremental sales.****

*IRI TUS MULC, Volume Sales, 2015

**IRI TUS MULC, Dollar Sales, 2012

***Ipsos ABI Shopper Poll, 2015

****IRI TUS Food, Dollar Sales 2012

NOTHING SAYS GO FOR THE GOLD LIKE THE GREAT AMERICAN LAGER.

THIS BUD’S FOR YOU,

AMERICA.

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