|GHQ|NONFOODS FOR PROFIT
Hello naturally friendly oral care has debuted a variety of
toothpaste options. Fluoride-free and SLS-free toothpastes for
both kids and adults are now available, as well as hello extra
whitening pure mint peroxide free toothpaste with fluoride.
In addition to the new products, hello has updated its kids
and adult toothpaste packaging to FSC-certified, responsibly-sourced craft paper boxes printed with soy inks. The designs
feature bold colors and the brand’s signature tone of voice, say
officials for the Montclair, N.J.-based company.
For consumers that prefer toothpaste without fluoride and
SLS, hello’s fluoride-free SKUs for kids and adults are made
with aloe vera, erythritol and xylitol. Hello kids fluoride-free
and SLS-free toothpaste is available in a natural watermelon
flavor. For adults, fluoride-free and SLS-free toothpaste is
offered in a natural sweet mint flavor.
“We wanted to develop effective oral care that’s as friendly
as possible,” says Craig Dubitsky, founder and CEO of hello
products. “Some folks don’t dig fluoride, SLS or peroxide, so
we set out to create new, naturally friendly options that folks
wouldn’t just use, but that they’d love. With ingredients like
xylitol, stevia, aloe vera and erythritol, it’s not just about what
we took out, but what we put in.”
The full product line contains no dyes, parabens, artificial
sweeteners, triclosan or microbeads. In addition to the new
toothpastes, hello offers ADA approved fluoride kids tooth-
pastes in bubble gum and blue raspberry flavors, and fluoride
toothpastes in supermint and mojito mint flavors.
Hello also offers toothbrushes featuring handles made
from 50 percent recycled materials, and breath sprays free
from alcohol, dyes, artificial sweeteners and propellant. Hello
sprays feature glycerin and xylitol to keep mouths fresh.
For more information, visit helloproducts.com.