Creekstone Farms, an Arkansas City,
Kan.-based supplier of premium pork
and beef is building its name recognition through a partnership inked this
spring with International Speedway Corp.
(ISC), an operator of 13 racetracks around
the country. The partnership includes a
national online sweepstakes offering race
fans a chance to win Creekstone Farms
meat products, along with promotional
items distributed during participating
“At Creekstone Farms, we strive to
deliver superior quality products to every
single one of our customers, and so does the ISC,” says
Jim Rogers, vice president of sales and marketing for
Creekstone Farms. “When they wanted to upgrade the
quality and range of their offerings, we were more than
happy to work together to achieve that goal.”
“It has been an exciting process working with these
iconic brands that we call the ‘holy trinity,’” says Roy
C. Johnson, senior brand manager at Smithfield Foods,
based in Kansas City, Mo. “We will have significant in-
store signage in 15,000-18,000 stores, complementing
that with social media support from all three brands to
talk about the partnership.”
Implemented in three phases, the promotion runs
all summer, starting with the Budweiser & Burgers
program that kicked off on April 27 and runs through
Memorial Day. “We are going to highlight our Signature
Ground Pork, which is an alternative and more flavor-
ful than beef,” Johnson says.
Later efforts focus on ribs and marinated fresh pork.
“A lot of folks think marinated fresh pork can only be
made in the oven,” Johnson says. “We offer marinated
tenderloins, loin filets and sirloins that consumers can
cut up and use in kabobs or sliders made on the grill.”
At sister division Smithfield Packaged Meats,
Nathan’s Famous Franks is celebrating its 100th anniversary this year. From a single hot dog stand on Coney
Island, Nathan’s has grown to be sold in 53,000 retail
and foodservice locations in all 50 states, the District of
Columbia, Puerto Rico, U.S. Virgin Islands, Guam, the
Cayman Islands and 10 other foreign countries.
According to industry surveys, 28 percent of consumers like to grill seafood.
“With the trend being healthy eating, more consumers are incorporating seafood into their grilling
habits,” says Bluzette M. Carline, marketing director
at Beaver Street Fisheries, the Jacksonville, Fla.-based
Three Generations Since 1980
It all began over 30 years ago with our family farm in the Vidalia® growing
region of Southeast Georgia. Shuman Produce has always been about more
than just the sweetest onions. It’s about growing a family, a business, a culture of
giving back and a product that we’re proud to share through three generations.
Learn more about our year-round sweet onion program.
Wi r of the 2015 UGA
Sweetest Vidali test Vidali ee re ready for market.
Buck Sh l ti idali
Spri 988 Vidali ady for harvest