visibility or signage—like freezer clings, floor graphics and shelf
blades—that show consumers how to shop and find their favor-
ite products. We also encourage supermarkets to ensure product
assortment and category management is in line with consumer
Variety is also key to stimulating sales.
“Kemps has launched two new flavors of ice cream sandwiches,
adding even more variety and fun for the whole family,” says
Wilson. “Strawberry and Rainbow Candy expand the sandwich line
to 10 delicious flavors.”
“Research continues to show that retailers which carry the best
products from a variety of manufacturers have higher sales than
retailers that only carry products from a single manufacturer or
that are missing the top-selling products,” says Block. “In order to
maximize sales and profits, and to drive repeat store traffic, it’s
important for retailers to carry the
right brands and formats with the
right variety of price points and fla-
vors, regardless of the manufacturer.”
The newest item for Mars is Dove
Sorbet Bars, launched in February,
in a six-count multipack in Dove
Strawberry Sorbet with Milk Chocolate
and Dove Raspberry Sorbet with Dark
In January, Healthy Choice launched a fudge
bar and smoothie bars made with natural
ingredients, nothing artificial and real fruit.
As an added plus, they are low in fat.
“These bars are all 80 calories or less
and contain five to seven real ingredients,
most of which you have in your kitchen at
home—skim milk, cane sugar, cream, natu-
ral cocoa and real fruit,” says David Koehler,
associate brand manager, Healthy Choice at
ConAgra Foods, based in Omaha, Neb.
An added draw is the cache of the Healthy Choice name, Koehler
says. “We’re seeing very similar consumer dynamics in frozen
better-for-you novelties as we see in frozen better-for-you meals—
those consumers are searching for more natural options,” he says.
Unilever is debuting a slew of novelties under its various brands.
The Klondike brand is expanding its line of classic, stickless
bars to include Klondike S’Mores Stickless Bar, featuring marshmallow flavored ice cream with a graham cracker swirl and a milk
chocolate coating. Unilever is expanding MAGNUM Doubles to
include MAGNUM Double Raspberry bar, featuring a luscious sauce
made with Belgian chocolate and raspberry ice cream containing real raspberries. Popsicle Brand Ice Pops is introducing additional items in the brand’s iconic yellow box, including Popsicle
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