For the second consecutive year
Krause’s Market in Garrison, N.D., has
won first prize in Supervalu’s national
“Beef Stampede” contest. Held each
fall, the annual merchandising contest
is a month-long program that showcases beef as a dinner plate staple. In
2015, hundreds of grocery retailers
nationwide serviced by Supervalu’s
independent wholesale distribution
business participated in the contest.
Participating retailers were judged
on total sales, product display, creativity and integration across the store.
Supervalu provided marketing support
to participating stores.
“We were so impressed with the
outstanding efforts this year from all
of our participating retailers to engage
their customers and communities in
the program, which resulted in driving
increased demand for beef,” says Greg
Opsal, director of meat and seafood for
Eden Prairie, Minn.-based Supervalu’s
West Region. “There’s no doubt that
Krause’s creativity, hard work and
enthusiasm for the Beef Stampede set
them apart from hundreds of other
retailers nationwide. We congratulate
them on their second consecutive win.”
Brother and sister Dalles Krause and
Kari Olsen have owned the Garrison
store since 2006 and completely
remodeled it in 2012. They also own
stores in Hazen and Washburn, N.D.
Their winning campaign included
a comprehensive plan to engage cus-
tomers throughout the store using
Western-themed décor to merchan-
dise beef across other departments.
The store hosted beef-cutting semi-
nars, a rib eye event, a chili feed con-
test, a best-dressed employee and
customer contest, among many other
activities. It also held community
fundraising events that highlighted
beef products, with the funds raised
going to the city’s annual Dickens
Festival and the Garrison High
School athletics department.
“The Beef Stampede gives us a
great opportunity to show off the
quality and variety of products that
our meat department has to offer,”
says Roy McKenzie, Krause’s meat
department manager. “We had a lot of
fun working with our customers and
the community to bring the program
to life. In the end, the results were well
worth the hard work we put into it.”
Certified Safe Meat
Western’s Smokehouse has been awarded the Safe Quality Food (SQF) Level
2 certification under the Global Food Safety Initiative Edition 7.2. The certification is for the processing of meat snacks, including snack sticks, shelf
stable sausages and jerky products.
SQF certification is achieved when a company demonstrates exceptional
quality control and food safety practices. A third-party audit is conducted by
a qualified inspector to evaluate different aspects of a company’s food safety
program, including: personnel practices, plant maintenance and cleanliness,
food defense plan, and Hazard Analysis and Critical Control Points (HACCP)
plans. It provides validation to many national and international retailer and
foodservice providers that a company has food safety programs in place and
that those programs are followed.
SQF is a globally recognized certification as a food safety management
system and is administered by the SQF Institute.
“Achieving SQF certification demonstrates our continued commitment
to providing premium quality meat snacks for our partners and customers,”
says Kevin Western, COO of Western’s Smokehouse, based in Greentop, Mo.
“This is an accomplishment of which all of our employees can be proud, and
we look forward to continued growth in the meat snack category.”
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