By Richard Turcsik TALK
BABY STEPS TO BETTER EATING
Twin brothers Ron and Arnie Koss may not be house-
hold names to retailers or consumers, but their first
product definitely is. In the 1980s, the duo invented
Earth’s Best organic baby food, which became
among the first nationally distributed organic foods
companies to make it into the mainstream.
They sold Earth’s Best to H.J. Heinz in 1996 and
about a decade ago started collaborating about their
next breakthrough product—healthy ice cream. The
Koss brothers assembled a team consisting of former
Ben & Jerry’s flavor developers, dieticians and nutritionists who took ice cream and looked at it from
every aspect of fats, proteins and micro nutrients.
Several years and two patents later they came up
with their dream product—Brio Ice Cream.
“Brio is about more value, more nutrition and ice
cream deliciousness,” says Arnie Koss, co-founder and
president of Brio Ice Cream, and brand of Nutricopia,
based in Montpellier, Vt. “Brio delivers essential
micronutrients such as antioxidant rich calcium,
magnesium and vitamin D, all of the B vitamins, 2-
grams of probiotic fiber and a low glycemic value,
with no artificial colors, flavors or sweeteners.”
Brio is made with fresh, rBST-free, Wisconsin whole
milk, and is available in flavors that include Vanilla
Caramel, Tropical Mango, Spring Strawberry, Mellow
Dark Chocolate and Coffee Latte.
To achieve its omega 369 balance, Brio contains
Non-GMO & Organic Sales are
a blend of organic coconut oil and expeller pressed
non-GMO canola and sunflower oils. “We have this
blend of various fats that are healthy oils,” Koss says.
“With our sweeteners we don’t use any sugar alco-
hols, stevia or monk fruit. We are using a patented
blend of non-corn, non-GMO pure fructose organic
agave and organic cane syrup. Together that creates
a sugar that delivers low glycemic value and helps to
support sustained energy.”
Brio is packaged in 14-ounce “pints” with a sug-
gested retail price of $4.99-$5.99, as well as 4-ounce
single cups ($1.99), and can be delivered bulk for
foodservice and delis, Koss says.
The Millennial Lifestyle is having
a Big Impact on the Food Industry.
Nearly 80 million Millennials in the U.S. pride
themselves on being tastemakers and trendsetters
with better values than previous generations.
They not only want organic and the freshest locally
One in Every Two Consumers
grown food, but they implore their parents and grandparents
to change their eating habits as well.
is Seeking Non-GMO Products.
Demand for products with ingredients assured
by the Non-GMO Project is soaring... from just over $2 billion
in sales in 2012 to $13.5 billion in 2015!