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EVEN WITH DISNEYLAND LOCATED JUST DOWN THE ROAD, for three days in March the Anaheim Convention Center in Anaheim, Calif. served as the happiest place on earth for natural products industry professionals. By all
accounts, the 36th-annual Natural Product
Expo West, which is produced by New Hope
Network, was a success.
The natural, organic and healthy products
event experienced another record-setting year
with 6. 9 percent growth, according to show
organizers. Upward of 77,000 attendees had
the opportunity to learn about the products
and services of more than 3,000 exhibiting
companies, including an estimated 600 first-time exhibitors.
The event’s space was expanded for the second consecutive year, and encompassed the
entire Anaheim Convention Center campus.
In addition to traditional exhibit halls, new
exhibitors showcased hot products at the
Hilton Hotel Anaheim.
The official Natural Products Expo West
“Best of West: Press Award” went to Suja
Organic Crushed Raspberry Probiotic Water.
Runners-up include Vega Sport Performance
Protein Chocolate and Justin’s Maple Almond
Butter with Pretzels Pack. The winner of the
NEXT Accelerator Natural Products Business
School Pitch Slam was Veggie Fries.
Exhibiting companies reported that it was a
strong and busy show. Here is a recap of what
some exhibitors shared on the show floor:
ALVARADO STREET BAKERY
As a long-time exhibitor at Expo West,
Alvarado Street Bakery has found the show
to be a worthwhile investment, said Michael
Girkout, president of the Petaluma, Calif.-based company.
“Where else could we see thousands of customers over the course of three days? There’s
no better platform for new items introductions
or to meet potential new customers,” Girkout
said. “Our success over the last 30-plus years
has come largely from opportunities that presented themselves at this annual event.”
A record-setting Natural Products Expo
West showed that natural, organic and
healthy products remain at the forefront
of consumers’ and retailers’ minds.
BY LINDSEY WOJCIK