|GHQ|FOCUS ON FRESH
while also meeting demands for more nutri-
ent-dense leafy greens.”
Hollandia offers its customers sus-
tainable packaging for these products,
in either a clamshell that is made from
post-consumer recyclables or flow-wrap.
Each of its packages also have code dates
to ensure consumers receive a repeatable
freshness experience.
Additionally, in January, Hollandia
transitioned from being family- to employee-
owned, marking its greatest achievement
to date, say officials for the Carpinteria,
Calif.-based company. The Employee Stock
Ownership Program is designed to drive
increased productivity, profitability and
increased stock price that the employees will
benefit from.
Idaho Potato Commission
The popularity of the “Grown in Idaho” seal,
known to symbolize quality, is a clear indicator
of the success the Idaho Potato Commission
(IPC) has achieved throughout its tenure.
Idaho farmers currently supply 30 percent of
the nation’s fresh potatoes, and the IPC’s job is
to market them so that consumers and retailers
understand the differentiated quality that goes
along with potatoes grown in Idaho. It does so
through various promotions and community
involvement throughout the year.
This year, the Big Idaho Potato Truck began
its fifth annual tour in March. “We continue
to take advantage of the super spud’s appeal
to deliver ‘A Big Helping’ to charities in Idaho,
as well as across the U.S.,” says Jamie Bowen,
marketing manager for the Eagle, Idaho-based
