|GHQ|FOCUS ON FRESH
on fresh apples, processed apples and apple
beverages such as sweet and hard cider.
We include apple sauce, apple slices and
dried apples, along with the more than 25
different apple varieties that consumers
purchase,” says James S. Allen, president
and CEO of the not-for-profit NYAA.
In the same way the NYAA works to
spread the word about New York apples out-
side of its community, it works hard to serve
the people within its community in various
ways. The NYAA is a supporter of the New York
City Marathon as well as many youth races each
year in the New York metro area, and sponsor of
the N YC Five Boro Bike Tour. The Fishers, N. Y.-
based organization supplies fresh apples to both
runners and bikers.
Yearly, the NYAA donates $25,000 to pedi-
atric cancer research in the name of New York
apple growers. Each year it supports Jewish soup
kitchens to help provide Passover baskets in the
spring, and each Christmas it partners with a
NYC-based online grocery delivery service to
provide apples for charity gift baskets.
Sustainability is also important to the family
farmers represented by NYAA. “Sustainability
to our growers is not a fad or a trend, but rather
a way of life and a standard operational procedure,” Allen adds. “The land and the environment are our growers’ lifeblood, and they do not
consider their practices to be short term or temporary. They protect their land and their future
each day. Sustainability is forever in New York
Oneonta Starr Ranch Growers
Oneonta Starr Ranch Growers has been providing shoppers with Northwest tree fruits since
1934. The company’s dedicated team of both
seasoned and young professionals allows it to
adapt to the ever-changing landscape of the
“We have to continually think forward, plan
accordingly and react to the needs of our customers and the consumer,” says Scott Marboe,
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