Skyrocketing... Are You Ready?
And Organic continues to Surge!
Today 8 out of 10 consumers buy organic
food at a phenomenal double-digit
growth rate that continues to trend
higher and higher each year.
It’s Time to Offer Pompeian’s
Organic and Non-GMO
All of these Pompeian
products are made in
compliance with the
that follows rigorous
best practices for
To capitalize on the growing popularity of organic
products, Pompeian has expanded its USDA
Certified Organic line to now include Organic
EVOO Cooking spray and 3 NEW Vinegars!
Get with the trends and stock up now
with Pompeian’s Non-GMO Project Verified
and USDA Certified Organic products.
searching for it from their olive oil, a product traditionally imported from overseas.
California Olive Ranch is a popular producer
domestically, but some of the European companies are also dipping their toes into U.S.
“We were so excited about [American-
produced olive oils] that five years ago we pur-
chased property north of Los Angeles, where
we also have another factory, and we have a
farm that will harvest our first crop starting
in the latter part of this year,” says Monroe,
Colavita, with U.S. headquarters in in
Edison, N.J., also plans to produce American-
made olive oil in California. Its production
facility is now open, and the company feels
that this new facility will help it offer the wide
range of olive oil qualities consumers are now
“Colavita plans on producing a locally-sourced and locally-bottled California line of
olive oil products to expand its portfolio and
strengthen its positioning in both the retail
and foodservice channels,” says Alexandra
Segal, senior marketing manager. “This will
add to the company’s offerings of olive oil
selections from around the world, reflecting
the truly global nature of olive oil production
THE PERFECT PAIR
It is not often that a waiter at a restaurant will bring a table a bottle of oil without a bottle of vinegar
to accompany it.
Maybe that is why new products in the vinegar category are following oil’s lead regarding non-GMO and organic attributes. Pompeian just introduced three vinegars, which are imported from
Italy and then packed at the company’s Baltimore facility. They are Balsamic, Red Wine and Apple
Cider Vinegar, all of which are all non-GMO and organic.
“Based upon market research that we conducted in the fall of last year, we became aware
that consumers are now looking for products that are organic and non-GMO,” says Bill Monroe,
president of Baltimore-based Pompeian. “Sales data and the latest trends support that organic
and non-GMO are two of the strongest trends right now.”
Monroe says that the new vinegars are sourced directly from farmers in Italy with the ability
to supply the company with a consistently great-tasting product.“ In addition to the non-GMO
verification for many of our products, the launch of our non-GMO organic vinegars was the
logical next step in our position as the leader in the category,” he adds.
Like oils, consumers use vinegar to help enhance and bring out the flavor in food dishes,
making it an at-home cooking favorite. Marukan Vinegar, with U.S. headquarters in Paramount,
Calif., produces various vinegar products for both home use and the food service sector. It also
offers many of its products with non-GMO, organic and even gluten-free certifications.