Amid growing curiosity about other types
of oils, new innovations within olive oil itself
still serve to spur category growth.
Gaea introduced its Virgin Olive Oil at the
Fancy Foods Show in San Francisco this past
January. Virgin olive oil, says Neuman, is still
the first-pressing of the olive (meaning it is
unrefined), however the oil has some defect in
it that means it does not classify as pure extra
virgin olive oil. “It’s a very good cooking oil,
and meant to be a cooking oil,” Neuman says.
“If it’s extra virgin, it has higher health and
taste benefits, it is a little bit more expensive,
The affordable price point of virgin olive
oil—Gaea’s will be $6.99-$8.99—is another
reason it is ideal to cook with. This product,
which is set to begin shipping on May 15, will
first be available in a 17-ounce bottle positioned
for grocery stores, designed to steer consumers
away from cooking with refined oils.
“Gaea’s Virgin Oil is really an easy
answer for people that want to have the benefit
of olive oil but don’t want to waste money on
extra virgin, instead of using the traditional
cooking oils that are highly refined and have
no health benefit,” Neuman adds.
In addition to seeking healthy, organic and
non-GMO, consumers in the U.S. want to
know where their food comes from. Pompeian
has a partnership with the Dcoop Group, the
largest farm group in Spain that represents a
quarter of the olive oil produced in the country. This partnership allows the company to
trace the oil by bottle, from the farm to the
store. The company has complete traceability that ensures freshness, complete quality
control and all the standards of a high quality
food, Monroe says.
BORN IN THE USA
One step up from traceability in the mind of
many consumers is having the peace of mind
that their food is grown nearby on U.S. soil.
American-made is an attribute consumers
look for on many items—from food to clothes
and home goods—and now, some are even
|GHQ| CENTER STORE
Non-GMO & Organic Sales are
The Millennial Lifestyle is having
a Big Impact on the Food Industry.
Nearly 80 million Millennials in the U.S. pride
themselves on being tastemakers and trendsetters
with better values than previous generations.
They not only want organic and the freshest locally
One in Every Two Consumers
grown food, but they implore their parents and grandparents
to change their eating habits as well.
is Seeking Non-GMO Products.
Demand for products with ingredients assured
by the Non-GMO Project is soaring... from just over $2 billion
in sales in 2012 to $13.5 billion in 2015!