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Holly wood, Fla.-based Gaea. “They need to think of olive oil in a more
Organic is another important feature for Millennials, and new
organic oils continue to hit the market to capture this demographic.
Brands like Pompeian, Gaea, Kaldi, Catania-Spagna and many others
all offer premium organic olive oils targeted toward this consumer.
“We continue to see the organic and non-GMO movement grow
here in the U.S.,” says Mark Coleman, senior vice president retail divi-
sion of Ayer, Mass.-based Catania-Spagna. “Non-GMO and expeller
pressed oils were in very high demand in 2015 and that demand is
continuing into 2016. Consumers across the country are demanding
better-for-you foods and reading the ingredient statements on the
products they buy.”
Catania-Spagna, which produces oils
for private label programs, recently devel-
oped new bottles in various popular retail
sizes. Officials for the company add that
it is first to market with these national
brand equivalent olive oil bottles.
Catania-Spagna also offers many types of
oils with the Non-GMO Project Verified
and certified organic statuses.
“Younger generations tend to be more health conscious in today’s
world; they are cooking more, opting for healthier ingredient options
and preparation and have become more adventurous,” Coleman adds.
“This may be attributed not only to the health food trends, but also due
to all of the cooking shows that are on TV today.”
SEEKING SOMETHING SPECIAL
The increased propensity for experimentation is
one of the reasons attributed to the strong growth of
specialty oils, observers say, as well as the fact that
consumers are skewing towards purchasing luxury
products. The “other” oils segment (not including
olive, vegetable, canola, corn or peanut) currently has
a 14 percent market share, according to data from the
NAOOA, and is experiencing growth at 11. 5 percent,
the highest among the oils category.
In the world of cooking oil, trying something new
could mean anything from coconut to grapeseed oil
to a new format cooking spray.
One item capturing consumer attention, says
Monroe, is Pompeian’s spray oils line. The line comes
in environmentally safe packaging featuring a balloon inside a can that contains no propellant. It is
available in avocado, coconut and grapeseed varieties, as well as just-released organic extra virgin olive
oil. All of the sprays will be considered non-GMO as
of this May or June, says Monroe, which he adds is an
attribute that consumers are very interested in.
Your private label
oils start here in
the olive grove.
Catania Spagna Corporation
1 Nemco Way • Ayer, MA 01432-0227
800.343.5522 | cataniausa.com
First to Market with National
Brand Equivalent Olive Oil Bottles.
Whether you are looking for Organic, Non-GMO or Special
Blends of Olive or Vegetable Oils
we are your One-Stop-Shop for
Quality and Reliability.
Contact Mark Coleman
000 04 Catania.prep.indd 1 3/7/16 3: 48 PM