STATE OF
THE INDUS TRY
ALMA NAC
TOP BRANDS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
Snyder’s of Hanover $363.1 - 4.8% 37.5% 122. 3 - 4.5% $2.97
Privatelabel 166.1 - 3.2 17.2 79. 3 - 4. 6 2.09
RoldGold 150. 6 - 8.1 15. 6 53.2 - 8.1 2.83
Utz 69. 6 4.2 7.2 20. 3 4. 4 3. 43
Combos 46. 4 -1.8 4. 8 21. 8 -1.2 2.13
Snyders of Hanover 100 Calorie Pack 19.0 8. 6 2.0 4. 3 8. 5 4. 41
Bachman 15.0 5.0 1.6 5. 6 5.1 2.68
Herr’s 14. 7 9. 5 1.5 4. 9 6. 9 2.97
Glutino 13. 4 - 7.2 1.4 2.8 -2.1 4. 85
HKAnderson 11.0 - 18.2 1.1 2.2 - 27. 7 5.00
CATEGORYTOTAL 967.7 -2.3 100.0 357.6 -2.6 2.71
TOP VENDORS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
Snyder’s-Lance $397.0 -1.5% 41.0% 132.0 -1.2% $3.01
Privatelabel 166.1 - 3.2 17.2 79. 3 - 4. 6 2.09
FritoLay 151.0 - 7. 9 15. 6 53. 3 - 8.0 2.84
UtzQualityFoods 78. 4 3.0 8.1 22. 7 2.9 3. 45
Mars 46. 4 -1.8 4. 8 21. 8 -1.2 2.13
PRETZELS
Top selling vendor, Snyder’s-Lance accounted for 41 percent
of the $967 million category. Of the top five vendors,
only Utz Quality Foods increased sales, up three percent
for an 8.1 percent dollar share. Dollar sales of Snyder’s
100-calorie packs were up 8. 6 percent.
TOP BRANDS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
Lays $1,696.0 2.8% 29.7% 705.4 1.7% $2.40
WavyLays 538.2 -0.5 9. 4 195.1 0.6 2.76
Pringles 532.2 3. 4 9. 3 345.5 3. 8 1.54
Ruffles 527.2 3.0 9.2 201.9 3.1 2.61
Privatelabel 426.3 - 5. 8 7. 5 232.7 -2.0 1.83
LaysKettleCooked 295.5 2.9 5.2 111.0 4. 7 2.66
CapeCod 210.7 13. 3 3. 7 68. 8 12. 6 3.06
Utz 192.5 4. 5 3. 4 101. 9 -0.2 1.89
Kettle 158. 7 7.2 2.8 58. 4 3.2 2.72
BakedLays 84. 5 -0.7 1.5 29. 6 - 3. 5 2.85
CATEGORYTOTAL 5,702.2 0.2 100.0 2,554.5 0.2 2.23
TOP VENDORS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
Frito Lay $3,389.1 -0.8% 59.4% 1,381.7 -0.5% $2.45
KelloggCo. 613.8 2.5 10. 8 372.7 3.0 1.65
Privatelabel 426.3 - 5. 8 7. 5 232.7 -2.0 1.83
UtzQualityFoods 235.4 4. 8 4.1 118. 3 0.6 1.99
Cape Cod Potato Chip 210.7 13. 3 3. 7 68. 8 12. 6 3.06
POTATO CHIPS
Half of the top 10 brands are from Frito Lay, and
the chip giant accounted for nearly 60 percent of
potato chip sales. The only other national brand in
the top five was Pringles (third), while private label
ranked fifth. Overall, dollar sales for the category
pushed past $5.7 billion.
TOP BRANDS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
Doritos $1,423.8 5.6% 35.7% 572.9 5.6% $2.49
Tostitos 617.1 2.8 15. 5 195.1 4.0 3. 16
TostitosScoops 433.9 3.0 10. 9 131.0 4. 4 3. 31
Santitas 234.9 -1.1 5. 9 116.2 0.0 2.02
Privatelabel 230.2 15. 8 5. 8 110.1 6.0 2.09
OnTheBorder 147. 4 3. 8 3. 7 49. 5 4.0 2.97
Mission 104. 9 -2.0 2.6 37.2 - 4.1 2.82
BarcelTakisFuego 99. 4 28. 8 2.5 40. 9 26. 8 2.43
Calidad 76. 3 13.2 1.9 41.2 11. 8 1.85
Food Should Taste Good 36. 3 - 6. 5 0.9 11. 6 - 11. 3 3. 14
CATEGORYTOTAL 3,989.2 3. 4 100.0 1,525.5 3. 6 2.62
TOP VENDORS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
FritoLay $2,866.3 3.3% 71.9% 1,073.3 3.9% $2.67
Privatelabel 230.2 15. 8 5. 8 110.1 6.0 2.09
TrucoEnterprises 147. 5 3. 8 3. 7 49. 6 4.0 2.97
BarcelUSA 111.2 29.1 2.8 47.0 26. 4 2.36
MissionFoods 107.1 -1.4 2.7 37. 8 - 3. 5 2.83
TORTILLA/TOSTADA CHIPS
The category continued to grow, up 3. 4 percent in dollars
and 3. 6 percent in units. Overall sales pushed close to $4
billion. Frito Lay was the undisputed leader with the top
four brands: Doritos ( 35. 7 percent dollar share); Tostitos
( 15. 5 percent); Tostitos Scoops ( 10. 9 percent); and
Santitas ( 5. 9 percent).
