STATE OF
THE INDUS TRY
TOP BRANDS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNI T
Privatelabel $188.9 - 9.2% 9.3% 144.2 - 14.3% $1.31
Skittles 178.3 3. 8 8. 8 99.2 0.7 1.80
Starburst 156.1 1.1 7. 7 78. 3 -1.7 1.99
SourPatchKids 106.2 12. 7 5. 3 58.3 9.2 1.82
SwedishFish 77. 7 13. 6 3. 8 38. 6 15. 3 2.01
HariboGoldBears 69. 8 15. 9 3. 5 46. 6 14.2 1.50
ReesesPieces 67.0 3. 6 3. 3 40. 3 - 3. 7 1.66
LifesaversGummies 58.7 9. 8 2.9 32.2 7. 5 1.82
Airheads 52. 7 10. 4 2.6 42. 6 9. 3 1.24
JollyRancher 50.1 - 7.2 2.5 27. 3 - 13.2 1.83
CATEGORYTOTAL 2,021.9 5. 4 100.0 1,218.9 2.1 1.66
TOP VENDORS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
William Wrigley Jr. Co. $515.2 2.7% 25.5% 252.3 0.8% $2.04
MondelezInternational 242.4 12.2 12.0 130. 9 8. 3 1.85
Privatelabel 188.9 - 9.2 9. 3 144.2 - 14. 3 1.31
The Hershey Co. 156. 5 - 3. 6 7. 7 81. 8 - 7. 7 1.91
Ferrara Candy Co. 149.1 10.1 7. 4 97. 4 14. 8 1.53
NON CHOCOLATE CHEWY CANDY
It is Bears, then Fish (Hairibo Gold and Swedish) as the
brands that performed best. However, the top national
brands were Wrigley’s Skittles ( 8. 8 percent dollar share)
and Starburst ( 7. 7 percent). It was also a good year for
Jelly Belly, which approached $37 million in sales.
TOP BRANDS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNI T
JollyRancher $89.3 9.0% 18.0% 36. 4 6.7% $2.45
Werther’sOriginal 87. 3 4. 7 17. 6 42. 8 3. 9 2.04
Privatelabel 44. 8 3.2 9.0 42. 7 13.0 1.05
Spangler Dum Dum Pops 36. 5 - 11.1 7. 4 9. 6 - 4. 6 3. 80
TootsieRollPops 32.0 12. 6 6. 5 13. 6 8. 5 2.35
Charms Blow Pop 32.0 0.9 6. 5 17.2 - 20. 3 1.86
Lifesavers 30.1 5. 9 6.1 14.2 5. 5 2.12
Spangler Dum Dums 19.0 64. 9 3. 8 4. 5 12. 4 4. 22
Nips 18.1 - 6. 3 3. 7 16. 6 - 4.0 1.09
OriginalGourmet 12. 6 - 27. 4 2.6 25.2 - 27. 9 0.50
CATEGORYTOTAL 495.0 0.5 100.0 288.6 - 6.2 1.72
TOP VENDORS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
TheHersheyCo. $93.4 -1.0% 18.9% 39. 4 - 5.2% $2.37
StorckUSA 87. 3 4. 7 17. 6 42. 8 3. 9 2.04
TootsieRollIndustries 58.4 -1.9 11. 8 25. 3 - 4. 4 2.31
SpanglerCandyCo. 56. 3 5. 5 11. 4 14. 4 0.3 3. 90
Privatelabel 44. 8 3.2 9.0 42. 7 13.0 1.05
HARD SUGAR CANDY/PKG & ROLL CANDY
Units were down 6.2 percent, for the $495 million category.
A 12-cent price average price increase meant dollar were
slightly up, 0.5 percent. The Hershey Co. was the top vendor
on the strength of No. 1 brand Jolly Rancher. Werthers
Original was the No. 2 brand, just 0.4 percent behind.
TOP BRANDS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
RussellStover $84.0 -2.6% 72.1% 40. 6 - 11.3% $2.07
Reeses 6. 6 - 5.1 5. 6 2.2 - 7. 8 2.93
Hershey’sSpecialDark 5. 4 4. 3 4. 6 2.2 -1.4 2.41
Hersheys 5. 3 - 9. 3 4. 5 2.2 - 10. 6 2.38
Whitman’sSampler 5.2 - 11. 7 4. 4 0.8 - 16. 4 6. 19
York 2.9 - 5. 7 2.5 1.2 - 9. 7 2.41
Lilys 1.3 53.1 1.1 0.3 57. 8 3. 75
RussellStoverPeanutLovers 0.8 NA 0.7 0.2 NA 4. 81
Demet’sTurtles 0.6 - 35.0 0.5 0.2 - 38. 5 2.47
SimplyLite 0.5 - 21.1 0.5 0.2 - 8. 4 2.13
CATEGORYTOTAL 116. 6 - 3. 8 100.0 51. 8 - 11.1 2.25
TOP VENDORS SALES (MILLIONS) CHANGE VS. YEAR AGO SHARE UNIT SALES (MILLIONS) CHANGE VS. YEAR AGO AVG. PRICE PER UNIT
RussellStoverCandies $84.9 -1.7% 72.8% 40. 8 - 10.9% $2.08
TheHersheyCo. 20.2 - 4.0 17. 3 7. 9 - 7.2 2.55
Whitman’sChocolates 5. 7 - 15.1 4. 9 1.1 - 26. 3 5. 25
Lily’sSweets 1.3 53.1 1.1 0.3 57. 8 3. 75
HealthsmartFoods 0.8 77.1 0.7 0.2 63. 4 4. 34
SUGAR-FREE CHOCOLATE CANDY
The category continues to struggle, down in both units
(- 11.1 percent) and dollars (- 3. 8 percent). Russell Stover
Candies dominated the category, accounting for more
than 72 percent of dollar sales. Hershey was second
at a little more than 17 percent, and its Special Dark
brand was up 4. 3 percent in dollars.
