Tabbing the Tablet
Refrigerator Media Advertising, in addition to its chronologically released
coupon magnet mailer, is offering Free Digital Tablets to be placed at retailers’ checkout counters.
The tablets come with a scanner that reads mobile phones and connects
to any POS system, as well as free text messaging. Refrigerated Media pays
retailers each month to utilize the system. According to company officials,
coupon redemption has been as high as 49 percent, and one-time coupon
redemption for high value coupons eliminates repeated use.
Officials say that retailers can advertise their in-store products on the tablet and send coupons directly to their customers’ phones. Broadcasts each
week to the customers are designed to drive traffic into the store, and retailers
receive detailed statistics so they can track their offerings. Retailers can build
their database quickly by capturing phone numbers from the local non-com-peting merchants in their area who advertise on the tablet. The program can
be integrated with other social media or loyalty solutions with just one click.
000 01 Americana1.prep.indd 1 12/11/15 11: 41 AM
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