STROOPWAFELS TAKE FLIGHT
Retailers may want to begin
stocking Stroopwafels, a round
toasted waffle stuffed with caramel, cinnamon and real Bourbon
vanilla, now that United Airlines is
serving them complimentary with
coffee and tea on all of its morning
domestic U.S. flights.
Invented in Gouda, The
Netherlands in the late 18th century,
Stroopwafels are manufactured in
Holland by Daelmans and imported,
distributed and marketed in the U.S.
by The Brand Passport. Giant Eagle,
Schnuck Markets and Straub’s are
among the retailers who have recently
begun stocking the product.
For retail, Stroopwafels are available in Caramel, Honey and Maple flavors
in several sizes and packaging configurations, including Minis snack size,
an 8-pack box and individual 2-packs that retailers may consider selling at
their in-house coffee bars. They can be also merchandised in the cookie
aisle, international aisle or the coffee aisle.
“The Stroopwafel has been a Dutch favorite for more than a century,
and we are pleased to announce this introduction with Daelmans, our
partners and the global quality leader in Stroopwafels,” says Tom Daly, CEO
of The Brand Passport, based in New York. “Daelmans’ commitment to quality, along with the distribution reach and marketing expertise offered by
The Brand Passport, will go far toward achieving our objective of making
‘Stroopwafel’ a household staple across North America.”
For more information, visit daelmansstroopwafels.com.
Jewel of the Aisle
There’s gold in them thar supermarket aisles!
Literally, now that Goldstür, developer of the world’s first and only
automated kiosk for converting old or unwanted jewelry into cash
or gift cards, has deployed its kiosk in Supervalu-owned Twin Cities
Cub Foods stores in Silver Lake, Stillwater, Midway, Coon Rapids
and Apple Valley, Minn.
According to Goldstür officials, consumers have the opportunity
to unlock the value of their gold and silver jewelry by exchanging it
for cash or gift cards in a trustworthy, professional, secure and accurate process. For the retailer, this approach represents a new form of revenue that Goldstür
can capture, in addition to generating additional store traffic. Moreover, Goldstür
officials say it can be a hedge against
declining revenues from other in-store
services like Redbox and Coinstar.
The process takes consumers
just two minutes and a small $2
appraisal fee, with offers based on
commodity market prices that are
updated every hour. Consumers can
choose from a cash receipt or store
gift card as payout. If the consumer
decides not to accept the bid as shown
on the kiosk screen, they can simply
decline the offer.
“We have a strategic marketing plan
that we are implementing through Cub
Foods to bring consumer awareness
to our kiosk concept and drive traffic
to those locations,” says Kevin Miller, COO of
Goldstür, based in Newport Beach, Calif. “And we plan to expand
rapidly by targeting busy shopping malls, supermarkets and big box
For more information, visit goldstur.com.